How To Create A Life Coaching Website (Case Study)

 

Thinking about launching your coaching business but stuck on the website? You’re not alone. In this post, we’ll walk you through a real-life example of a life coach website design—from strategy to launch—and how we helped turn one coach’s vision into a high-converting site that books clients with ease.

A woman thinking about the future of her life coaching business and website

The Challenge: Life Coaches Need a Website

Erika, a life coach, had been trying to launch her new coaching business for some time. She designed her own business cards and was relying on word of mouth to grow her business. She struggled to create a strong first impression online without a professional coaching website and was missing out on potential clients. She needed a centralized platform to attract the right clients and book them efficiently.

While she had a coaching brand identity with a logo and color palette, she needed a website to:

  • Clearly communicate her expertise

  • Screen out unqualified leads

  • Convert visitors into booked coaching sessions

This is where Knapsack stepped in.

The Solution: A Website for A New Life Coach Business

Erika was excited to partner with us to get a beautiful, impactful website quickly and effectively. With a structured process and hands-on guidance, Knapsack provided the strategy, accountability, and execution she needed to finally launch her website.

Knapsack’s approach included:

  • Custom site map based on the client’s needs and budget

  • Preparation guide for client to gather content, media, logos, technical info and more

  • A one hour review session to go over the prep guide and show initial concept ideas

  • A dedicated design day to make edits and changes to the final website in real-time

Knapsack also provided a custom road map with specific key dates in the design process to keep things on track. When the design day was complete she felt empowered to make edits herself once the site was live.

Our process: How we made it happen

Step 1: Website Sitemap & Planning

 
A mock up of the recommended sitemap for a Life Coach Website Design
 

First, we created a custom sitemap and recommended that her Coaching Website Pages should include:

  • Homepage (highlighting Erika’s coaching philosophy)

  • About Me (building trust and credibility)

  • Coaching Services (clear packages and offerings)

  • Schedule a Call (seamless online booking)

  • Future Blog (SEO-friendly content plan)

Step 2: SEO Copywriting & Messaging

Using a StoryBrand wireframe approach, Knapsack’s strategic prep guide walked Erika through each section of her website so she could provide the right copy for her pages. With tutorial videos and prompts, Erika was able to identify a potential client’s problem, her solution, and an easy 3-step approach to work with her. Additionally, her life coaching website content plan included:

  • Highlighting clear service offerings with defined client benefits

  • Providing compelling stats and struggles that might be pain points for potential customers

  • A personal About page to establish expertise and authenticity

  • Newsletter integration for lead generation

Step 3: Website Design for Coaches

 
life coaches established branding for the new site
 

Once these were identified, her Knapsack web designer leaned into the logo and color pallet as inspiration to match her personality and vibrant positive energy. Erika had designed icons for her programs which the designer incorporated into the design as well. She also noted her desire to include images that represented the kind of clients she wants to attract.

 
Website inspiration from client for her new life coach website design
 

With an understanding of her design preference and personality, Knapsack was ready to design a website that:

  • Aligned with her logo and initial color palette

  • Incorporated her custom coaching icons

  • Featured vibrant, high-energy visuals

  • Used nature-inspired elements

 
Compute mock up showing Knapsack and the clients stock photo selection
 

Step 4: Rapid Website Development & Launch

Knapsack was able to get her site up and running in one design day. Our streamlined process makes it easy. Here’s what it looks like:

  • Live collaboration with a web designer

  • Scheduled meetings & clear action steps

  • Seamless execution from design to launch


The Outcome: A High-Converting Life Coaching Website

The final Life Coach Website Design mocked up showing the homepage, membership, and 12 week coaching program page designs

Thanks to Knapsack Creative’s streamlined approach, Erika now has a beautiful coaching website that:

  • Attracts her ideal coaching clients

  • Simplifies the booking process

  • Automates lead generation & client intake

To ensure long-term success, Knapsack also provided:

  • Step-by-step backend training on Squarespace

  • Ongoing support for future website updates

Conclusion: Every Life Coach Needs a Beautiful, High Converting Website

Erika’s coaching business now has a professional online presence that works for her 24/7. With a website that educates, engages, and converts, she can focus on what she does best — helping clients transform their lives.

If you’re a coach looking for a website, Knapsack Creative can help you build a beautiful, high-converting coaching website in just one day!

KnapsackComment