How Much Does a Law Firm Website Cost in 2025?

 

If you're planning to upgrade or launch a new law firm website in 2025, you're probably wondering: what's the real cost — and what should you expect to get for your investment?

The short answer: law firm websites can vary greatly in cost depending on complexity, goals, and the experience of your design team.

Let’s dive into real numbers, hidden costs to watch out for, and how to make sure you’re investing wisely.

Average Law Firm Website Costs in 2025

Solo Attorney or Small Practice:

  • $2,500 – $6,000 for a professional, well-branded, templated design.

Boutique Law Firms (3–10 attorneys):

  • $6,000 – $15,000 for custom-designed, strategy-led sites.

Larger Firms or Complex Practices:

  • $15,000+ for highly customized, multi-location, lead-generating platforms.

Important: A website is not just a brochure. In today's world, it's your first impression—and often, your primary conversion engine.

What Factors Influence Cost?

Several key factors impact your final investment:

  • Custom vs. Template Design: Fully custom designs are crafted around your brand story and client journey, while templates are more "plug-and-play."

  • Number of Pages: More services, attorney profiles, case studies = more design and content work.

  • Content Strategy: Copywriting that clarifies your value proposition (using frameworks like StoryBrand) is critical.

  • SEO Optimization: Ranking locally for practice areas like "estate planning attorney in Austin" requires additional technical SEO work.

  • Compliance Needs: Certain states have strict bar advertising rules—your site must reflect them.Mobile-First, Always

Over 60% of legal website traffic now comes from mobile. Your site should:

  • Load in under 3 seconds

  • Have clickable CTAs (tap-friendly)

  • Avoid tiny text and hard-to-click links

Test it on real devices, not just in Squarespace previews.

Where Budget Meets Strategy: Done-For-You vs. Custom Sites

If your law firm has a budget closer to $2,500, a Done-For-You template site is often the right fit—and we’ve got the perfect solution.

Storysite.co, our sister brand, specializes in stunning, strategic Squarespace websites built fast, using proven templates designed to work with StoryBrand messaging.

It's ideal if:

  • You’re just starting out

  • You need a sleek, professional site fast

  • You want strategic copy without the heavy custom investment

🌟 Storysite sites are beautifully StoryBranded and built to grow with you.

However—if you're aiming to stand out from competitors, win premium clients, and build serious credibility?

You need more than a beautiful template.

Why Investing in a Custom StoryBranded Website Matters

At Knapsack Creative, our starting custom site package ($5,600) is specifically tailored for firms ready to:

  • Clarify their brand story using StoryBrand best practices

  • Design a user journey that turns visits into consultations

  • Stand out visually in a sea of same-looking competitors

Custom doesn't just mean "pretty." It means:

  • Strategic page flows

  • Tailored CTAs by practice area

  • Unique brand positioning

  • SEO groundwork built from the start

🔗 Curious what great looks like? See examples of the best law firm websites here.

🔗 Or learn what makes a great law firm website if you're still exploring options.

Hidden Costs to Watch Out For

When budgeting, don't forget:

  • Hosting Fees: Squarespace starts around $300/year

  • Domain Renewal: ~$20/year

  • Brand Photography: Investing in custom headshots or office images can massively boost your credibility.

  • Copywriting: If you're not working with an agency that includes messaging (like we do), expect to spend $500–$2,000 more.

Our Web Design Process: Built for Speed and Strategy

At Knapsack Creative, our website design process is tailored for small and mid-sized firms who need fast turnaround without sacrificing strategy.

We combine:

  • StoryBrand messaging workshops

  • Live design collaboration

  • SEO and mobile-first best practices

All built into every project — whether it’s your first website or a brand refresh.

Final Thoughts: Invest Where It Matters

A law firm website in 2025 isn't just "nice to have" — it's foundational for credibility, client acquisition, and long-term growth.

If you're early-stage or highly budget-conscious, a Done-For-You Storysite is a smart choice.

If you're ready to claim your space as a trusted authority, it’s time to invest in a custom, StoryBranded site that showcases your firm’s true value.

Ready to get started?

Schedule Your Free Discovery Call