Add an Announcement Bar in Squarespace
Why You Need an Announcement Bar on Your Website
When someone lands on your website, you have just a few seconds to grab their attention and guide them toward what matters most. While strong design and clear messaging are essential, sometimes you need a way to highlight timely updates without disrupting the flow of your site. That’s where an announcement bar comes in.
An announcement bar is a slim banner that sits at the very top of your website. It’s subtle enough not to overwhelm your design, yet bold enough to stand out and immediately communicate a message. Think of it as your site’s headline ticker: always visible, always easy to update, and perfect for delivering the right message at the right time.
So why would you want one?
1. Promote Special Offers and Sales
If you’re running a limited-time promotion, discount, or seasonal offer, the announcement bar ensures every visitor sees it right away. Instead of burying that info in a blog post or a page footer, you can spotlight it in the most high-visibility spot on your site.
2. Share Important Business Updates
From holiday closures to new hours of operation, an announcement bar makes it easy to keep your audience informed. You can quickly add, edit, or remove messages so visitors always know what to expect from you.
3. Drive Traffic to Key Pages
Whether you’ve launched a new service, published a resource, or opened up a waitlist, your announcement bar can serve as a simple, clickable call-to-action. Direct visitors to what’s new and important with one clear link.
4. Improve the User Experience
Instead of visitors digging around to find critical updates, the information is right there at the top of the page. This saves them time and keeps your site experience smooth, professional, and trustworthy.
5. Keep Your Website Dynamic
A static website can start to feel stale. Updating your announcement bar regularly signals that your business is active and engaged. It shows visitors that you’re present and responsive — qualities that build trust.
At the end of the day, an announcement bar is a small feature with a big impact. Whether you want to highlight promotions, share time-sensitive news, or guide visitors to a new offer, it’s one of the easiest ways to keep your website fresh, functional, and focused on what matters most.
How to Create an Announcement Bar in Squarespace:
Sign in to your Squarespace account and select Marketing in the home menu on the right
Select Announcement Bar
In the drop-down menu, select Enable Announcement Bar
Enter your announcement in the text box. If you have more than 12-15 words, you may want to consider linking to another page or document.
You can link specific Text in the announcement by selecting it and clicking the link button that appears in the menu above (after underline icon).
You can also link the entire announcement bar by adding the Clickthrough URL under the text box.
If you would like to connect to an email or a document, click the cog next to the sample URL. There you can add an external URL, select a page on your site, open an email or call, or send them to a file such as a PDF.
Once the announcement is ready, click Save at the top right of the screen
Styling your Announcement Bar
You can style your announcement bar to ensure it fits your site's brand or stands out from your site's content. To customize the appearance of the announcement bar:
In the Home Menu, click Design, then Site Styles.
Scroll down or use the search bar to the Announcement Bar style tweaks.
You can edit the background color, text color, and font.
Click Save.
We recommend watching the video above as Savanna will show you tips and tricks on how to grab colors and fonts from your site.
For more information, Squarespace has excellent tutorials and resources. In this article, they will show you how to add an announcement bar through the app or, on the newest platform, 7.1.
Stay safe and let us know if there is anything we can help you with.
