Get Your Best Coaching Website
Squarespace Websites and SEO for Coaches
Coaching websites should inspire, guide, and convert. We build sites that clarify your message and help you book more aligned clients.
✓ Look professional
✓ build trust
✓ Win more business
You’re a coaching expert, and you need a website that helps you look the part.
But if you’re like most coaches we work with, you’re facing at least one of these problems:
You’re embarrassed to send prospects to your website
Your website doesn’t reflect your brand or value
You cobbled everything together and it’s not converting
Knapsack is the simple way for coaches like you to get the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build coaching websites in as little as one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, visitors don’t just browse — they convert. We use StoryBrand principles to simplify your copy. The result? A website that speaks directly to your ideal clients and turns them into customers.
Book More Calls
Your website shouldn’t just look good — it should guide visitors to take action. We design sites that make it easy for your ideal clients to say "yes." The result? More inquiries, more calls, and more opportunities to grow your business.
Get Found Online
If your ideal clients can’t find you, they can’t hire you. We combine SEO and smart site structure to help your website rank, get discovered, and drive qualified traffic
Build Instant Trust
Your website should inspire confidence, not raise questions. We design sites that feel as professional, polished, and thoughtful as the work you do — so when visitors arrive, they know they’re in the right place and ready to take the next step.
The proof is in the portfolio
We build websites for all kinds of coaches
Career Coaches
You help clients navigate tough decisions and transitions. We’ll design a site that positions you as a trusted guide, showcases your results, and turns interest into booked calls.
Speaking Coach
You help experts own the room. Whether you work with tech teams, TED hopefuls, or execs, we design sites that clarify your offer and show the results you deliver with authority.
Finance Coach
Whether you guide individuals, teams, or institutions, your site should inspire confidence. We design sites that elevate your expertise, build trust, and make your offer easy to act on.
Life Coach
Your work is personal, transformational, and often intangible. We build sites that simplify your message, highlight your impact, and make it easy for visitors to take the next step.
Wellness Coach
You support real change—one plan, session, or habit at a time. We create clean, confident websites that reflect your expertise and make it easy for the right clients to connect.
Creative Coach
Whether you guide individuals, teams, or institutions, your site should inspire confidence. We design sites that elevate your expertise, build trust, and make your offer easy to act on.
You’re going to love your new coaching website
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Your coaching business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every coaching site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your coaching services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
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Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for coaches who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to coaches.
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Most of our coaching websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Coaching Website FAQs
How to get started as a coach
Building a thriving coaching business takes more than referrals and word of mouth. To stand out, you need a website that connects, converts, and grows with you. That means thoughtful messaging, SEO strategy, and a site designed to guide your dream clients toward action.
What Makes a Great Website for Coaches?
A high-performing coaching site does more than look good—it builds trust, sparks clarity, and leads with purpose. At Knapsack, we use the StoryBrand approach to create websites that speak directly to your audience’s struggles and guide them toward a clear solution—you.
Whether you’re a life coach, business coach, or leadership strategist, your website should answer three key questions right away:
What do you do?
Who do you help?
What should they do next?
When your site checks those boxes, your message lands, and your ideal clients lean in.
Why Squarespace is Ideal for Coaches
Squarespace gives coaches a sleek, scalable platform that’s built for visibility and ease. Whether you’re launching solo or growing a team, its visual editor makes it simple to update your site without hiring a developer, so you stay agile as your offerings evolve.
We tailor every site with:
Modern, mobile-first design that looks great on any device
Fast load times that keep visitors engaged and bounce rates low
Built-in scheduling tools like Acuity or Calendly for seamless bookings
Flexible blogging and SEO tools to grow your reach over time
Every Knapsack site is built on Squarespace 7.1—clean code, smooth UX, and room to scale without the tech debt.
How Does SEO Help Coaches Book More Clients?
Search engine optimization (SEO) isn’t just about more clicks—it’s about showing up when your dream clients are looking for support. For coaches, SEO builds trust, authority, and visibility where it matters most.
Here’s how smart SEO fuels your growth:
You meet people right when they’re searching.
Whether someone Googles “career clarity coach” or “creative business mentor,” the right keywords ensure you show up where your audience already is.You earn trust before the call.
Potential clients often compare sites before reaching out. A polished, fast-loading, well-ranked site makes you look credible—and keeps you from getting ghosted.You generate leads while you sleep.
With evergreen blog posts, SEO-tuned service pages, and Google Business optimization, your site keeps working long after you hit publish.
At Knapsack, we walk every coach through a proven SEO strategy—covering technical setup, on-page best practices, and content that speaks to your niche. The result? You get found by aligned clients, not just anyone.
What Do the Best Coaching Websites Have in Common?
The strongest coaching websites don’t just look good—they lead. They're built for clarity, trust, and action. Great sites instantly show who you help, what you do, and why you’re the right coach for the job. They make your value feel personal and compelling.
From layout to copy to testimonials, everything should guide visitors toward a clear “yes”—whether that’s booking a discovery call or joining your list.
But great design is just the start. The best sites are easy to update, optimized for search, and built to grow with your business. They don’t just sit pretty—they actively attract the right clients to you.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.