A Dozen Cousins
Squarespace Website Design
A Dozen Cousins sells authentic regional beans cooked in avocado oil, with a mission to help families eat better. We built a fun and friendly site that showcases their delicious products and connects visitors to their story and mission.
A Dozen Cousins
A Dozen Cousins sells authentic regional beans cooked in avocado oil, with a mission to help families eat better. We built a fun and friendly site that showcases their delicious products and connects visitors to their story and mission.
When A Dozen Cousins approached Knapsack, they had already made waves in the natural food space—but their website wasn’t keeping up with their momentum. Their brand had expanded into major retailers and earned a loyal customer base, but their online experience didn’t reflect the vibrant story, soulful mission, or product accessibility that made them stand out.
They needed more than a pretty design—they needed a website that felt as flavorful, fun, and purpose-driven as their brand. Our goal was clear: craft a Squarespace site that not only elevated the brand visually but also drove e-commerce conversions and supported long-term SEO visibility.
The Beginning: Setting the Visual Tone
We started with a deep dive into the brand’s visual identity and emotional core. A Dozen Cousins blends soulful food traditions with modern convenience, all while celebrating Black and Latino culture. That meant the site had to feel:
Warm and human
Culturally expressive, but not cliché
Clean and conversion-optimized, without feeling sterile
We chose a bold, energetic palette that mirrored their packaging and built the site on Squarespace, customizing layouts to create a shopping experience that felt as seamless as it was flavorful.
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
A services page is your silent salesperson. This step-by-step guide shows you how to outline, write, and design a page that wins trust and drives inquiries.