Anna Maria Bake House
Squarespace Website Design
This website for Anna Maria Bake House embodies a rustic, made-from-scratch vibe. Complete with unique, custom layouts that truly accent the brand — this site will have you ready to place your next order!
What We Built and Why It Worked
Hero Section: A Scratch-Artisan Bakery
Anna Maria Bake House isn’t your average bakery—and their website couldn’t be either. With a handmade approach to baking and a deep commitment to quality ingredients, the brand needed a site that instantly communicated both craft and credibility.
We used the StoryBrand framework to position their customer as the hero—someone seeking high-quality, additive-free baked goods for their family, event, or café. Clear messaging, like “A Scratch-Artisan Bakery,” acts as a confident headline that invites action, not confusion. The simplified call to action—“Order Online”—anchors the user experience and drives conversions.
This top-of-page layout was designed in Squarespace to emphasize bold visuals and scannable storytelling, giving users immediate clarity and trust in the brand’s offer.
About Section: Let’s Get Rolling
We believe that authenticity matters—especially for local service-based businesses. The “Let’s Get Rolling” section tells the origin story of Anna Maria Bake House, rooted in replacing outsourced bread with in-house craftsmanship. This isn’t just brand background—it’s a trust-building moment.
We created a visual-rich section with handcrafted textures and warm tones to reflect the natural, organic feel of the brand. The content dives into their use of regional mills and high-standard ingredients—offering reassurance to health-conscious and discerning buyers alike.
From a StoryBrand perspective, this section aligns perfectly with the guide-character role: showing authority, empathy, and a proven process, all wrapped in flavorful visual storytelling.
This is also where we began to target local SEO and long-tail searches, such as:
“Organic bakery website design”
“Squarespace website for local food brands”
“Best bakery websites for small business”
Breads Page: Fresh Daily
In this section, we emphasized clarity, consistency, and conversion. With a simple heading—“BREADS”—paired with supportive copy, visitors are guided into action with confidence.
Each product description highlights not just ingredients but benefits—unbleached flours, locally sourced grains, better flavor and nutrition. Our Squarespace design solution allowed the bakery to display baked goods in a visual grid, while still enabling scalable product expansion for future SKUs.
We chose “Explore Options” as the CTA here, staying aligned with StoryBrand’s principle of offering clear paths without pressure. Customers feel invited, not sold to.
On the backend, this layout also supports better indexing by search engines due to embedded keywords and contextual relevance around:
“Fresh artisan bread Sarasota”
“Handmade bakery website Squarespace”
“Order baked goods online – Florida bakery”
Summary: StoryBrand x Squarespace in Action
Anna Maria Bake House’s website wasn’t just built to look beautiful—it was crafted to convert. By combining Squarespace’s flexible builder with a StoryBrand-first copy strategy, we helped this bakery:
Clarify their value
Guide visitors through a simple path to order
Boost local search visibility
Build trust with both first-time and returning customers
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
A services page is your silent salesperson. This step-by-step guide shows you how to outline, write, and design a page that wins trust and drives inquiries.