Stronghold Ownership
Squarespace Website Design
What We Built and Why It Worked
Stronghold Ownership helps purpose-driven companies design and implement ownership transitions that preserve mission, independence, and company culture over the long term.
Knapsack Creative partnered with Stronghold Ownership to design and structure a custom consulting website that educates before it sells. The goal wasn’t to oversimplify a complex ownership strategy—but to make it understandable, credible, and approachable for mature founders navigating legacy decisions.
We rebuilt the site on Squarespace 7.1, combining StoryBrand-informed messaging, SEO-first page structure, and a calm, trustworthy visual system. The homepage now clearly answers three critical questions within seconds: What Stronghold does, who it’s for, and why it’s different. Instead of positioning Stronghold as a general consultancy, the site emphasizes its highly specialized niche in ownership transitions—helping filter out misaligned inquiries while attracting qualified, values-aligned founders.
A new Squarespace 7.1 website with SEO-ready page structure
Clear positioning around purpose trusts and employee ownership trusts
A Services page that explains the process without overwhelming
An educational Ownership Models section to support organic search growth
Subtle lead-generation paths, including an optional downloadable resource
Design direction aligned with a hand-drawn logo and custom iconography
The finished site gives Stronghold Ownership a credible, differentiated digital presence that educates founders, filters leads, and supports long-term content and SEO strategy. It’s a strong example of how thoughtful design, clear copy, and strategic structure can turn a complex service into a confident, conversion-ready website—without sacrificing nuance or trust.
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
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