See how we’ve helped service-based businesses, consultants, and coaches tell better stories and grow using storybrand website design.

Best StoryBrand Website Design

Click on an image below to view the full site, learn about the client & see how we helped them get there.

Our Favorite StoryBrand Website Examples

What Is StoryBrand?

A StoryBrand website is designed using a proven messaging framework that positions your customer as the hero and your business as the guide.

It’s structured to clearly communicate what you offer, why it matters, and how to take action. StoryBrand eliminate confusion, build trust, and convert visitors into clients.

Why Does StoryBrand Work So Well?

Most sites talk about themselves. A StoryBrand site talks about the customer. It taps into the psychology of decision-making by using narrative structure—problem, guide, plan, success—to guide visitors through a clear journey.

It works because people don’t buy the best products, they buy the ones they understand the fastest.

What Makes a Good StoryBrand Website?

A good StoryBrand website should:

  • Have a clear and compelling headline

  • Introduce a relatable problem your client faces

  • Position you as the expert guide

  • Provide a simple 3-step plan

  • Paint a picture of success

  • Include strong calls-to-action throughout

Use this structure and you’ll turn browsers into buyers

Real Clients. Real Growth.

What Is StoryBrand Design?

StoryBrand is a marketing framework created by Donald Miller to simplify your message by focusing on the customer's journey. It comprises seven key elements:

1. Character - Identify what your customer wants.

2. Problem - Highlight the challenges they face.

3. Guide - Position your brand as the solution provider.

4. Plan - Outline a clear path to success.

5. Call to Action - Encourage immediate engagement.

6. Avoiding Failure - Emphasize the risks of inaction.

7. Success - Paint a picture of the positive outcome.

By integrating these elements into your professionally designed website, you create a narrative that guides visitors toward taking action and makes your brand message unforgettable.

Why StoryBrand and Web Design Are the Perfect Match

Storytelling empowers brands to implement StoryBrand with ease:

  • Drag-and-Drop Builder - Build seamless user experiences that align with your narrative.

  • Responsive Design - Ensure your StoryBrand website looks great on all devices.

  • Built-in SEO Tools - Optimize your site with simple settings that enhance search visibility.

  • Beautiful Templates - Select clean, modern templates that elevate your StoryBrand message without distractions.

  • Easy Editing - Update your message regularly to keep customers engaged and your brand relevant.

Explore more about how we build effective websites on our Website Design Packages page.

Benefits of StoryBrand Websites for Businesses

  • Clarity and Focus - Your visitors will quickly understand who you serve and how you help. This eliminates confusion and increases trust.

  • Enhanced SEO Performance - Well-structured content and clear messaging help search engines understand your site. Learn more about our SEO for Company services.

  • Higher Conversion Rates - Clear Calls to Action (CTAs) encourage users to take the next step, whether that’s scheduling a call, downloading a resource, or making a purchase.

  • Improved User Experience - By removing unnecessary noise, users can easily navigate your site and find what they need.

  • Stronger Brand Authority -Consistent messaging builds trust, positioning your brand as a leader in your space.

StoryBrand Website Examples by Industry

Explore how StoryBrand websites come to life across various industries:

Coaches and Consultants

Health and Wellness

Financial Services

Real Estate

Home Services

These examples above are just a few of the websites that we have built using storytelling frame with enhanced UX/UI to not only connect and convert your audience, but also to connect and convert with Google behind the scenes, no matter how many actual customers you have, always add more because you have many more eyeballs or attention you should be trying to target. Search Everything Optimization (Google, Social Media, AI, etc) are all NEW consumers you have to attract and show value to as well.

The Key Elements of High-Converting StoryBrand Pages

  • Hero Section - A simple headline, supporting subheadline, and a strong CTA. This creates clarity the moment a visitor lands on your site.

  • Value Proposition - State exactly what the visitor will gain. Focus on transformation and outcomes.

  • Customer Empathy and Trust - Include testimonials and social proof to build credibility. See our Portfolio for real-life examples.

  • Clear Navigation and User Flow - Guide users seamlessly with intuitive menus and CTAs.

  • CTA Placement and Messaging - Use multiple CTAs throughout your page to encourage action without being pushy. To help you generate leads

  • Footer - Include a secondary CTA, contact info, and newsletter signup to capture late-stage visitors.

Why Partner with Knapsack Creative for Your StoryBrand Website

Award-Winning Web Design Design Experts
We blend design and narrative strategy to make your message land.

SEO + StoryBrand Specialists
Our proven approach makes your site easy to find and irresistible to visitors.

Done-For-You Service
Our web designers handle everything—copywriting, design, SEO—so you can stay focused on running your business.

Tailored for Coaches, Consultants, Service Pros
We know what works for businesses that depend on trust and clarity.

Ready to Get Started?
Schedule a call to discuss your project, your free discovery call will include sitemap review, and messaging framework

External Links to Reference StoryBrand and Storytelling Principles

Need a site that cuts through the noise and wins new clients? We make it easy with our custom Website Design Packages built for clarity and results.

We’re StoryBrand Website Designers

At Knapsack, our website designers are well-versed in the StoryBrand framework and can help you create a website that’s clear, beautiful, and converts! Learn more about our process to see how we can help get you a fantastic website fast!

A black background with orange dashed lines forming a swirling, cursive-style word that is partially visible and not fully legible.

Storybrand Website FAQ

  • At Knapsack, we build every site with the StoryBrand framework because it works. StoryBrand helps your visitors quickly understand what you do, why it matters, and what to do next—without overwhelm. By positioning your customer as the hero and your brand as the guide, we create clear, compelling sites that drive real results.

  • Most websites confuse people. Ours convert. A Knapsack-built StoryBrand site isn’t just clean and modern—it’s strategically written and beautifully designed to make your audience feel seen, supported, and ready to take action. We don’t just launch websites—we launch confidence.

  • Not at all. Whether you’ve read Building a StoryBrand or you’ve never heard of it, we’ve got you. Our team deeply understands how to apply StoryBrand principles and guide you through a clear, no-stress process. You’ll end up with a powerful, aligned message—without needing to become a copywriter.

  • Yes and it’s one of our superpowers. Our team has helped to guide and launched hundreds of consultant and service-based websites using StoryBrand. We’ll take the ideas in your head and the content you give us and turn them into smart, strategic copy that connects with your audience and gets them to act.

  • Not at all. We’ve used StoryBrand to create Squarespace websites for consultants, leadership coaches, real estate experts, accountants, fractional CFOs, and more. If your business solves a problem, this framework works—and we know how to tailor it to your niche.

  • With our Live Design Day model, we typically launch your custom StoryBrand Squarespace site in just 1–3 days. You’ll work 1:1 with a designer, get real-time collaboration, and walk away with a polished, high-converting site that’s ready to go live.