StoryBrand Website Design
See how we’ve helped service-based businesses, consultants, and coaches tell better stories and grow using storybrand website design.
Below is our portfolio of storytelling examples. We love working with companies that follow the StoryBrand marketing framework to turn their wireframes and messaging into custom websites. Click on an image below to view the full site, learn about their client’s goals, & see how we helped them get there.
Real Businesses. Real Results.
What Is StoryBrand?
A StoryBrand website is designed using a proven messaging framework that positions your customer as the hero and your business as the guide.
It’s structured to clearly communicate what you offer, why it matters, and how to take action. StoryBrand eliminate confusion, build trust, and convert visitors into clients.
Why Does StoryBrand Work So Well?
Most sites talk about themselves. A StoryBrand site talks about the customer. It taps into the psychology of decision-making by using narrative structure—problem, guide, plan, success—to guide visitors through a clear journey.
It works because people don’t buy the best products, they buy the ones they understand the fastest.
Our Favorite StoryBrand Website Examples
Get An Amazing Storybranded Website Built Just For You
We’ve designed dozens of websites for consultants, coaches, and service-based businesses using the StoryBrand framework.
What Makes a Good StoryBrand Website?
A good StoryBrand website should:
Have a clear and compelling headline
Introduce a relatable problem your client faces
Position you as the expert guide
Provide a simple 3-step plan
Paint a picture of success
Include strong calls-to-action throughout
Use this structure and you’ll turn browsers into buyers
Real Clients. Real Growth.
What Is StoryBrand Design?
StoryBrand is a marketing framework created by Donald Miller to simplify your message by focusing on the customer's journey. It comprises seven key elements:
1. Character
Identify what your customer wants.
2. Problem
Highlight the challenges they face.
3. Guide
Position your brand as the solution provider.
4. Plan
Outline a clear path to success.
5. Call to Action
Encourage immediate engagement.
6. Avoiding Failure
Emphasize the risks of inaction.
7. Success
Paint a picture of the positive outcome.
By integrating these elements into your professionally designed website, you create a narrative that guides visitors toward taking action and makes your brand message unforgettable.
Why StoryBrand and Web Design Are the Perfect Match
Storytelling empowers brands to implement StoryBrand with ease:
Drag-and-Drop Builder
Build seamless user experiences that align with your narrative.
Responsive Design
Ensure your StoryBrand website looks great on all devices.
Built-in SEO Tools
Optimize your site with simple settings that enhance search visibility.
Beautiful Templates
Select clean, modern templates that elevate your StoryBrand message without distractions.
Easy Editing
Update your message regularly to keep customers engaged and your brand relevant.
Explore more about how we build effective websites on our Website Design Packages page.
Benefits of StoryBrand Websites for Businesses
Clarity and Focus
Your visitors will quickly understand who you serve and how you help. This eliminates confusion and increases trust.
Improved User Experience
By removing unnecessary noise, users can easily navigate your site and find what they need.
Higher Conversion Rates
Clear Calls to Action (CTAs) encourage users to take the next step, whether that’s scheduling a call, downloading a resource, or making a purchase.
Enhanced SEO Performance
Well-structured content and clear messaging help search engines understand your site. Learn more about our SEO for Company services.
Stronger Brand Authority
Consistent messaging builds trust, positioning your brand as a leader in your space.
StoryBrand Website Examples by Industry
Explore how StoryBrand websites come to life across various industries:
Coaches and Consultants
LeAnn Risenhoover, CPA - Simple and compelling messaging.
Don Miller - The founder of Storybrand, himself
TinySeed - Sleek friendly and professional
Murphy Marketing - Friendly, modern site that clearly communicates their services
Motivated Mornings - Productivity coaching to help entrepreneurs, creatives, and students
Health and Wellness
GlucoStabilizer - Empathy-driven storytelling.
The Happy Sleeper - Conversational and relatable.
Real Estate
Dot Drives - Straightforward with clear value propositions.
Financial Services
Value Growth Consulting Group - Professional and benefit-focused.
Home Services
Christophillis & Gallivan - Trustworthy and informative.
These examples above are just a few of the websites that we have built using storytelling frame with enhanced UX/UI to not only connect and convert your audience, but also to connect and convert with Google behind the scenes, no matter how many actual customers you have, always add more because you have many more eyeballs or attention you should be trying to target. Search Everything Optimization (Google, Social Media, AI, etc) are all NEW consumers you have to attract and show value to as well.
The Key Elements of High-Converting StoryBrand Pages
Hero Section
A simple headline, supporting subheadline, and a strong CTA. This creates clarity the moment a visitor lands on your site.
Value Proposition
State exactly what the visitor will gain. Focus on transformation and outcomes.
Customer Empathy and Trust
Include testimonials and social proof to build credibility. See our Portfolio for real-life examples.
Clear Navigation and User Flow
Guide users seamlessly with intuitive menus and CTAs.
CTA Placement and Messaging
Use multiple CTAs throughout your page to encourage action without being pushy. To help you generate leads
Footer
Include a secondary CTA, contact info, and newsletter signup to capture late-stage visitors.
Why Partner with Knapsack Creative for Your StoryBrand Website
Award-Winning Web Design Design Experts
We blend design and narrative strategy to make your message land.
SEO + StoryBrand Specialists
Our proven approach makes your site easy to find and irresistible to visitors.
Done-For-You Service
Our web designers handle everything—copywriting, design, SEO—so you can stay focused on running your business.
Tailored for Coaches, Consultants, Service Pros
We know what works for businesses that depend on trust and clarity.
Ready to Get Started?
Schedule a call to discuss your project, your free discovery call will include sitemap review, messaging framework and let's build your StoryBrand website together.
External Links to Reference StoryBrand and Storytelling Principles
Need a site that cuts through the noise and wins new clients?
We make it easy with our custom Website Design Packages built for clarity and results.
Storybrand Website FAQ
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At Knapsack, we build every site with the StoryBrand framework because it works. StoryBrand helps your visitors quickly understand what you do, why it matters, and what to do next—without overwhelm. By positioning your customer as the hero and your brand as the guide, we create clear, compelling sites that drive real results.
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Most websites confuse people. Ours convert. A Knapsack-built StoryBrand site isn’t just clean and modern—it’s strategically written and beautifully designed to make your audience feel seen, supported, and ready to take action. We don’t just launch websites—we launch confidence.
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Not at all. Whether you’ve read Building a StoryBrand or you’ve never heard of it, we’ve got you. Our team deeply understands how to apply StoryBrand principles and guide you through a clear, no-stress process. You’ll end up with a powerful, aligned message—without needing to become a copywriter.
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Yes and it’s one of our superpowers. Our team has helped to guide and launched hundreds of consultant and service-based websites using StoryBrand. We’ll take the ideas in your head and the content you give us and turn them into smart, strategic copy that connects with your audience and gets them to act.
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Not at all. We’ve used StoryBrand to create Squarespace websites for consultants, leadership coaches, real estate experts, accountants, fractional CFOs, and more. If your business solves a problem, this framework works—and we know how to tailor it to your niche.
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With our Live Design Day model, we typically launch your custom StoryBrand Squarespace site in just 1–3 days. You’ll work 1:1 with a designer, get real-time collaboration, and walk away with a polished, high-converting site that’s ready to go live.
We’re StoryBrand Website Designers
At Knapsack, our website designers are well-versed in the StoryBrand framework and can help you create a website that’s clear, beautiful, and converts! Learn more about our process to see how we can help get you a fantastic website fast!