Squarespace Website Design
Cadre AI
Cadre creates AI that automates the world’s information resulting in impact, value, and scale. We worked with their founder to create a friendly, dynamic site that is easy to navigate. We also incorporated hand drawn illustrations to represent and make it easy to understand their complex concepts.
Hero Section: Turning Complexity Into Clarity
Cadre AI came to us with a powerful value proposition: they automate the world’s data. But communicating that to a non-technical buyer in less than 10 seconds? That’s where we stepped in.
We built their homepage around a single, strategic line:
“Our AI automates the world’s information—resulting in impact, value, and scale.”
Backed by the StoryBrand framework, this statement clarifies the result—not just the technology. The Squarespace hero layout features structured whitespace, motion graphics, and a bold CTA (“Contact Us”) that gives users a clear next step.
For SEO, we baked in terms like:
“AI automation for enterprises”
“Information intelligence software”
“AI website design for SaaS”
Projects Page: Translating Outcomes for Buyers
Instead of showcasing tech specs, we focused on impact. On the Projects page, we highlighted how Cadre’s solutions support sectors like industrial IoT and manufacturing—with custom illustrations that visually reinforce data flow and automation logic.
The heading “What we’re doing in Industrial IoT & Manufacturing” was crafted to speak directly to industry decision-makers—and to rank for key phrases like:
“AI solutions for manufacturing”
“IoT data pipeline design”
“Case studies in AI automation”
Process Page: Making Innovation Feel Approachable
Cadre’s internal team knew they had a revolutionary methodology. But visitors needed a map to understand it.
We anchored the Process page with the phrase:
“We’re a business model of the future—and you should be too.”
This is StoryBrand in action: position the client as the aspirational hero, and the brand as the expert guide.
Below that, we expanded into a clean, modern layout that explains Cadre’s phased approach to data transformation—emphasizing clarity, not code. Every section supports trust, reduces friction, and invites the visitor to say, “This is the future I want.”
Outcome: A Website That Reflects the Intelligence Behind the Brand
We helped Cadre:
Turn a complex, technical brand into a crystal-clear narrative
Build trust with both technical and non-technical audiences
Launch a scalable, modern Squarespace site that converts