American World Trade Chamber of Commerce
Squarespace Website Design
What We Built and Why It Worked
The American World Trade Chamber of Commerce (AWTCC) supports U.S. exporters with digital Certificates of Origin and legalization services used by more than 160 Chambers nationwide. Their previous WordPress site had grown cluttered and confusing, with duplicated pages and buried CTAs that slowed user flow and diluted conversions.
We rebuilt their digital presence through a custom, StoryBrand-informed Squarespace website redesign focused on clarity, professionalism, and streamlined navigation. Each audience—Exporters, Freight Forwarders, and Chambers of Commerce—now has a tailored pathway with a distinct call to action: Sign Up or Schedule a Meeting.
Design-wise, we captured the organization’s authority and modern global reach with clean layouts, strong typography, and balanced light/dark sections inspired by TinySeed. AWTCC’s “Legalization by Country” tool was carefully restructured with expandable content for 180+ nations, maintaining the utility of their most-visited page while improving usability and SEO.
The new site conveys trust, speed, and national scope—key values for a certification partner serving the international trade community.
What We Delivered
SEO-optimized international trade website design
Simplified site architecture and StoryBrand-aligned messaging
Clear audience pathways and conversion-focused CTAs
Rebuilt “Legalization by Country” functionality using CSS and code blocks
Mobile-friendly navigation with sticky CTAs
Integrated Calendly scheduling and membership form redirects
Turning Clarity into Conversion
The new AWTCC website transforms a dense information hub into a clear, modern platform that drives sign-ups and meetings. By combining Squarespace web design expertise and StoryBrand website strategy, Knapsack delivered a streamlined digital experience that reflects AWTCC’s professionalism and global credibility.
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