Foxcove
Squarespace Website Design
Foxcove, a Portland-based IT consulting firm supporting fast-growing startups, came to Knapsack Creative Co. with a clear goal: turn their single landing page into a conversion-driven, SEO-ready website that attracts qualified leads from LinkedIn and Google Search.
As a premium, people-first technology partner offering fractional CTO/CIO/CISO support, compliance (SOC2), and AI implementation, Foxcove needed a website that reflected their high-touch professionalism while still capturing the wit and warmth of their British brand voice.
Our team rebuilt their digital foundation with a Squarespace site expansion that included five new pages — Services, About, How It Works, Blog, and Contact — plus a refreshed homepage featuring dynamic elements designed to build trust and guide visitors toward conversion. A rotating client logo carousel and Stripe-inspired case study section added instant social proof, highlighting Foxcove’s track record with 70+ startup clients.
Each page was crafted with SEO and StoryBrand strategy in mind. We wove in startup-focused keywords like “fractional IT consulting for startups” and “SOC2 compliance for growing tech teams,” aligning the site for long-term organic growth. Combined with conversion-oriented copywriting and strategic design, the result is a clean, professional site that converts clicks into consultations — all while staying true to Foxcove’s premium, personable voice.
Learn more about how we build SEO-optimized Squarespace websites and our StoryBrand website design process.
The Challenge
Foxcove is a premium IT consulting firm serving funded startups across the West Coast, providing embedded technical leadership and compliance support as a trusted fractional partner.
With only a single landing page, Foxcove’s online presence lacked depth, credibility, and the content necessary for SEO. They needed a modernized, scalable website to attract new leads and showcase their authority in the startup IT space.
Our Strategy
We developed a multi-page SEO framework designed to attract startup founders and operations leaders searching for “IT consulting for startups.” Our strategy paired conversion-focused page architecture with search-optimized copywriting, and we added new visual storytelling elements — from playful fox illustrations to a carousel of recognizable client logos — to humanize the brand and establish trust.
What We Delivered
Knapsack Creative Co. expanded the existing Squarespace site into a six-page SEO foundation ready to grow with Foxcove’s business. Deliverables included:
Homepage redesign with new case study and testimonial sections
Interactive client logo carousel for social proof
Dedicated service pages optimized for startup IT keywords
Engaging “How It Works” and “About” pages to build credibility
Blog and case study templates to fuel ongoing SEO content
We also aligned the site for future SEO campaigns through keyword mapping, technical setup, and on-page optimization.
From Vision to Conversion
Foxcove’s refreshed website now captures the polish, credibility, and energy of the startup ecosystem they serve. By blending modern design, StoryBrand messaging, and strategic SEO, the new site positions Foxcove as the go-to partner for startups seeking a reliable, embedded IT team.
It’s a strong example of how thoughtful website design and SEO strategy can turn a static web presence into a conversion-driven growth engine.
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
Discover how StoryBrand-driven websites help professional service brands build trust, simplify messaging, boost SEO, and drive client conversions in 2025.