TapKat
Squarespace Website Design
TapKat, an online sweepstakes platform built exclusively for U.S.-based nonprofits, came to Knapsack Creative with a clear goal: to refresh and streamline their website for a better user experience and higher conversion rates.
Our team used a Full Design Day to reimagine TapKat’s Squarespace site with clarity, trust, and simplicity in mind. We restructured key pages to make the navigation more intuitive, improved the Learn section (now called “Resources”) with an accordion system for easier filtering by content type, and elevated high-performing video content like TapKat Talks and success stories.
By surfacing trust indicators earlier—such as testimonial videos and nonprofit logos—and simplifying calls to action, we aligned the site with proven StoryBrand website principles that help users understand the value quickly and take confident action.
The new design focuses on clarity over clutter, guiding nonprofits toward the right next step based on organization size and readiness. By consolidating TapKat’s “Get a Demo” and “Sign Up Free” buttons into more strategic funnels, the site now feels approachable and human-centric—perfectly matching TapKat’s brand values.
The refresh also lays a strong foundation for future SEO optimization and Google Ads campaigns. Structural improvements, clearer messaging, and more consistent metadata placement mean TapKat is now better positioned to reach and convert mission-driven nonprofits looking for fundraising tools they can trust.
In just one design day, Knapsack Creative rebuilt TapKat’s Squarespace site structure—introducing a cleaner homepage, simplified navigation, and refreshed visual storytelling. We incorporated Accotabs for the Resources section, improved video presentation through custom lightboxes, and aligned all calls to action under a unified conversion strategy.
The result is a cohesive, conversion-focused Squarespace website for nonprofits that’s easier to navigate and get non-profits what they need.
TapKat’s refreshed site is more than a facelift—it’s a strategic rebuild that transforms how nonprofits experience their brand online. By blending thoughtful design, compelling copy, and technical precision, Knapsack Creative delivered a site that builds trust and drives engagement.
Whether your organization needs a custom Squarespace website for nonprofits or a complete messaging overhaul, our team helps mission-driven brands turn vision into conversion—beautifully and effectively.
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