Nicolson Associates
What We Built and Why It Worked
When architects and institutional leaders search for an environmental graphic design website design partner, they’re not just looking for beautiful visuals—they’re looking for strategic clarity. Nicolson Associates needed a site that reflected the depth of their wayfinding expertise, donor recognition planning, and experiential graphics work—without feeling dated or overly traditional.
Their previous website hadn’t been meaningfully updated in over a decade and didn’t showcase the sophistication of their projects or the strategic thinking behind them. We rebuilt the site on Squarespace 7.1, combining polished, contemporary design with StoryBrand-rooted messaging to make it immediately clear what Nicolson Associates does, who they serve, and why their process matters.
The result positions their wayfinding systems and signage design as strategic planning—not just fabrication—elevates donor recognition and history walls as experiential storytelling tools, and uses a structured portfolio system to demonstrate thought leadership. A scalable case study template, created during a 1.5-day build intensive, allows the team to duplicate and expand projects while maintaining cohesion.
Interactive elements like rotating hero text, scrolling logo bars, hover arrow buttons, and structured project tabs using Accotabs add a modern, elegant edge—without distracting from the work itself.
Client Context
Nicolson Associates is an environmental graphic design firm specializing in wayfinding expertise, donor recognition planning, and experiential graphics work for architects and institutional leaders.
The Challenge
The previous website felt dated, hadn’t been updated in over a decade, and didn’t reflect the sophistication of their projects or strategic thinking. For a firm focused on clarity within physical spaces, their digital space lacked intentional structure.
Our Strategy
We combined StoryBrand messaging with custom Squarespace 7.1 development to:
Clarify what they do, who they serve, and why their process matters
Position services as strategic planning
Structure the portfolio to demonstrate thought leadership
Create a scalable case study template during a 1.5-day build intensive
Optimize Zoho form embeds to create a clear path to inquiry
Implement subtle motion elements for a refined, modern feel
What We Delivered
A custom environmental graphic design website on Squarespace 7.1
Strategic positioning around wayfinding systems and donor recognition
A structured, scalable portfolio template
Interactive elements (rotating hero text, logo bars, hover arrows, Accotabs tabs)
Optimized Zoho form embeds for inquiry flow
From Vision to Conversion
Today, Nicolson Associates has a modern, strategic environmental graphic design website that reflects the clarity and expertise they bring to every space they design—turning thoughtful planning into measurable inquiries.
