Paul Chambers Salon
Squarespace Website Design
What We Built and Why It Worked
Many salons struggle with websites that look stylish but fail to clearly communicate who they’re for, what makes them different, and what to do next. For Paul Chambers Salon, the challenge was even more nuanced: creating a modern, luxury website that truly spoke to clients with curly, coily, thick, and textured hair—while also supporting education, online booking, and a growing e-commerce product line.
We designed a custom Squarespace 7.1 website that blends elevated minimalism with clarity-driven messaging rooted in StoryBrand strategy. From the first scroll, the site makes one thing immediately clear: this salon specializes in textured hair and knows exactly how to care for it. Every page was intentionally structured to reduce overwhelm, guide users toward action, and reinforce Paul Chambers Salon’s authority in multicultural hair care.
The homepage leads with empathy and expertise—addressing common frustrations around styling, hair health, and lack of proper education—then positions the salon as the trusted guide. Clear calls to action encourage visitors to book appointments, shop professional-grade hair products, or learn how to care for their hair at home through the education hub.
To support the brand’s evolution, we unified services, education, and e-commerce under one cohesive visual system. A clean, fashion-forward layout replaced the old site’s heavy, colorful design, allowing photography, transformations, and product imagery to shine. Gold accent details added a sense of modern luxury without overpowering the content.
Behind the scenes, the site was built to scale—making it easy for the team to update content, add products, and grow their education offerings over time. This project is a strong example of how custom salon website design, paired with strategic copy and SEO best practices, can turn a website into a true business asset.
Client Context
Paul Chambers Salon is a multicultural hair salon in Chicago, IL with over 25 years of experience specializing in curly, coily, thick, and textured hair, serving clients who value expert care and hair health education.
The Challenge
The existing website lacked clarity, was difficult to navigate, and didn’t fully communicate the salon’s expertise or values. Additionally, the brand needed to support new product launches and bring education, services, and e-commerce together in one seamless experience.
Our Strategy
We used StoryBrand messaging, custom Squarespace development, and SEO-informed structure to clarify the brand story and guide users toward key actions. The site architecture prioritized education, transformations, and booking while supporting future growth in e-commerce.
What We Delivered
A modern, bold minimalist Squarespace 7.1 website
Clear brand messaging tailored to textured hair clients
A centralized education section with embedded video content
E-commerce integration for a 13-product hair care line
Streamlined navigation and booking-focused user flow
A scalable design system aligned with the brand’s reimagined identity
From Vision to Conversion
This project shows how thoughtful web design for hair salons, combined with strategic copy and SEO, can elevate a brand while improving usability and conversions. Paul Chambers Salon now has a digital home that reflects its expertise, empowers its clients, and supports long-term business growth—proving that clarity and confidence are the foundation of great design.
What We Built and Why It Worked
(Approx. 350–450 words) Purpose: Position the project as a solution to a common pain point, and connect it back to your core services (web design, SEO, copywriting, StoryBrand, etc.)
Client Context (1–2 sentences) “When [Client Name], a [profession or niche] based in [City/State], came to us, they needed a website that could [pain point or goal].”
The Challenge (2–3 sentences) Describe the key problem or goal. Example: “Their previous site lacked structure, clarity, and mobile optimization—making it hard to build trust with potential clients.”
Our Strategy (2–3 sentences) “We applied the StoryBrand framework, designed a custom Squarespace 7.1 layout, and layered in SEO-focused messaging and modern visuals.”
What We Delivered (3–4 sentences) “From a strong homepage hero to intuitive service breakdowns, we helped [Client Name] create a site that feels modern, intentional, and aligned with their audience.”
SEO-friendly Wrap-up (2–3 sentences)“This project showcases how our team blends web design, copywriting, and SEO into websites that not only look good—but convert.”
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
Discover how StoryBrand-driven websites help professional service brands build trust, simplify messaging, boost SEO, and drive client conversions in 2025.