Omni Profits Max
Squarespace Website Design
Omni Profits Max partnered with our team to create a modern, conversion-focused website that communicates the company’s unique approach to operational transformation. Unlike traditional consulting sites that rely heavily on stock photos and corporate blue-and-white palettes, this project required a bold, memorable design direction centered around a red-black-gray system, abstract visuals, and hand-drawn iconography. The result is a custom business operations website design built to stand out in a crowded market while supporting the founder’s vision for clarity, professionalism, and measurable outcomes.
At the heart of the site is a new storytelling framework built around the headline “Unlocking the Hidden Profit Gateways”, paired with the supporting tagline “Align, Empower, Transform.” This strengthens the message hierarchy and avoids repetition while reinforcing Omni’s value proposition: helping companies uncover internal inefficiencies and create profitable operational systems. The design approach supports this message by using sharp lines, layered sections, and custom illustrations to visually represent the process of identifying bottlenecks and creating flow.
Together, the visual system, messaging hierarchy, and structural improvements create a polished, high-credibility foundation for Omni Profits Max to grow its authority in the operations consulting and business optimization space.
Client Context
Omni Profits Max is a business operations consulting firm specializing in uncovering hidden inefficiencies, aligning internal systems, and empowering organizations to achieve sustainable profit growth.
The Challenge
The client needed a website that looked premium and distinct in a field dominated by generic, template-driven designs. Their existing content required a more compelling visual delivery system, plus a clear way to communicate complex operational concepts without overwhelming users.
Our Strategy
We developed a bold red-and-black visual identity for the site, paired with abstract imagery and custom hand-drawn illustrations instead of stock photos. A refined sitemap, messaging hierarchy, and CTA structure helped create a seamless flow from awareness to conversion while supporting future SEO enhancements.
What We Delivered
We built a fully custom Squarespace 7.1 website featuring a sharp, layered layout; a refined color palette; and a placeholder bull-head logo that integrates seamlessly into the brand system. We sourced the diverse operations-focused hero video, designed high-impact doodle-style illustrations, and reworked key icons for clarity—especially the “Empower” symbol. We also formatted the client’s white paper for download, enhanced CTA visibility, and prepared all structural elements for a smooth launch and future branding evolution.
Turning Clicks into Clients
This project demonstrates how intentional design, StoryBrand-aligned messaging, and clean Squarespace development can elevate a consulting brand’s digital presence. Omni Profits Max now has a bold, strategic website that stands apart visually, communicates its value clearly, and provides a scalable foundation for future SEO, branding, and content expansion.
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