Wheelies (by Moorly)
Squarespace Website Design
For emerging product-based startups, one of the biggest hurdles isn’t just building something innovative—it’s proving that people actually want it. Wheelie came to us at that exact stage: a breakthrough mobility product in its prototype phase, needing a compelling digital presence to validate demand, attract distributors, and spark investor interest.
We created a custom Squarespace landing page designed to function as a high-converting product launch experience rather than a traditional website. Grounded in StoryBrand principles, the messaging positions the user as the hero—someone seeking independence, mobility, and confidence—while clearly showing how Wheelie delivers that transformation.
A key differentiator in this project was the visual direction. Instead of following the typical clinical aesthetic seen in mobility brands, we designed a bold, high-end, lifestyle-driven experience inspired by premium cycling and product launch brands. Dark, cinematic visuals combined with motion and layered scrolling created an immersive feel that immediately communicates innovation and quality. This repositioning was critical in shifting perception from “medical device” to “empowering lifestyle product.”
From a strategy standpoint, the site was built to guide two audiences—end users and potential distributors or investors—through a clear, intuitive journey. Within seconds, visitors understand what the product is, how it works, and why it’s different. From there, the experience naturally leads into calls-to-action designed to capture early interest and validate market demand, similar to a pre-launch or Kickstarter-style funnel.
We also extended the capabilities of Squarespace 7.1 through custom development. Interactive elements like image hotspots help explain product functionality, while sticky scrolling sections and layered animations create a dynamic storytelling flow that keeps users engaged. These features aren’t just visually impressive—they make complex ideas easier to understand and increase time on page.
The result is a polished, conversion-focused website that gives Wheelie the credibility it needs at a critical stage of growth. It reflects the kind of strategic thinking we bring to every project through our startup website design and conversion-focused landing page approach, blending design, messaging, and SEO into one cohesive experience.
The Challenge
Wheelie was starting from scratch with no existing website, yet needed to quickly establish credibility and clearly communicate a completely new product. At the same time, the brand needed to feel aspirational and modern without alienating an older audience.
Our Strategy
We designed a single-page Squarespace website that combines cinematic visuals with clear, accessible messaging. By applying StoryBrand structure and interactive design, we simplified the product story while highlighting its unique functionality and value.
What We Delivered
We delivered a fully custom Squarespace landing page with advanced animations and interactive features, including image hotspots, sticky stacked sections, and scroll-triggered transitions. Because the client had limited lifestyle imagery, we created AI-generated visuals to support the brand’s aspirational feel. The site was also built with scalability in mind, making it easy to expand into a multi-page experience as the company grows.
From Vision to Validation
Wheelie’s new website transforms an early-stage prototype into a compelling, market-ready story. By combining strategic messaging, custom Squarespace development, and high-end visual design, the site does more than look good—it builds trust, communicates value, and creates momentum toward real-world traction.
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