Squarespace Websites and SEO for Coaches
Career coaching websites should inspire, guide, and convert. We build sites that clarify your message and help you book more aligned clients.
Get Your Career Coaching Website
✓ Look professional
✓ build trust
✓ Win more business
You’re a career coaching expert, and your website should reflect clarity and confidence.
But if you’re like many career coaches we work with, your site isn’t quite doing the job. You’re likely facing at least one of these frustrating gaps:
You hesitate to send clients to your site—it doesn’t reflect your credibility or polish
It’s not clear who you help or what outcomes you deliver
You pieced it together quickly, and it’s not converting visits into consults
Knapsack is the simple way for career coaches like you to get the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build career coaching websites in as little as one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, visitors don’t just browse, they convert. We use StoryBrand principles to simplify your copy. The result? A website that speaks directly to your career coaching clients and turns them into customers.
Book More Calls
Your website shouldn’t just look good — it should guide visitors to take action. We design sites that make it easy for your coaching clients to say "yes." The result? More inquiries, more calls, and more opportunities to grow your business.
Get Found Online
If your life coaching clients can’t find you, they can’t hire you. We combine SEO and smart site structure to help your website rank, get discovered, and drive qualified traffic
Build Instant Trust
Your website should inspire confidence, not raise questions. We design sites that feel as professional, polished, and thoughtful as the work you do — so when visitors arrive, they know they’re in the right place and ready to take the next step.
The proof is in the portfolio
We build websites for all kinds of coaches
Career Coaches
You help clients navigate tough decisions and transitions. We’ll design a site that positions you as a trusted guide, showcases your results, and turns interest into booked calls.
Speaking Coach
You help experts own the room. Whether you work with tech teams, TED hopefuls, or execs, we design sites that clarify your offer and show the results you deliver with authority.
Finance Coach
Whether you guide individuals, teams, or institutions, your site should inspire confidence. We design sites that elevate your expertise, build trust, and make your offer easy to act on.
Life Coach
Your work is personal, transformational, and often intangible. We build sites that simplify your message, highlight your impact, and make it easy for visitors to take the next step.
Wellness Coach
You support real change—one plan, session, or habit at a time. We create clean, confident websites that reflect your expertise and make it easy for the right clients to connect.
Creative Coach
Whether you guide individuals, teams, or institutions, your site should inspire confidence. We design sites that elevate your expertise, build trust, and make your offer easy to act on.
You’re going to love your new career coaching website
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Your career coaching business is one of a kind, your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every career coaching site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your career coaching services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
1
Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
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We specialize in building custom-designed websites on Squarespace. It’s secure, easy to manage, mobile-friendly, and perfect for career coaches who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to career coaches.
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Most of our career coaching websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Career Coaching Website FAQs
How to Get Found as a Career Coach
If you’re ready to go beyond referrals and build a consistent client pipeline, your website needs to do more than exist—it needs to work.
Today’s job seekers and professionals turn to Google before they ever reach out. That means your online presence has to be clear, strategic, and built to show up. From messaging to SEO to content that builds trust, every element matters.
What Makes a Great Website for Career Coaches?
Great design gets you noticed—but great messaging gets you clients.
A powerful career coaching website doesn’t just say “I can help”—it shows people exactly how. It makes your value obvious, your personality memorable, and your process feel safe to step into.
At Knapsack, we blend StoryBrand strategy with conversion-focused design to create sites that do the heavy lifting for you. Because when someone’s staring down a crossroads in their career, they’re not browsing—they’re searching. Your site needs to cut through the noise and say:
“Yes, I help people like you. Here’s how. Let’s get started.”
Most career coaches try to say everything. The best ones say the right things—clearly, confidently, and quickly.
Why Career Coaches Thrive on Squarespace
Squarespace is the perfect fit for career coaches who need a site that looks sharp, works hard, and stays flexible as their offers grow. Whether you’re solo or scaling a team, you need a platform that’s easy to update without waiting on a developer every time your services evolve.
We build career coaching sites in Squarespace because it delivers what matters:
Mobile-optimized design that looks polished on every screen
Speed and performance that Google (and your leads) will love
Easy scheduling integrations like Calendly or Acuity
SEO-ready blogging tools to share advice and rank for high-intent terms
And because we know career coaching isn’t one-size-fits-all, we layer in lightweight custom code when needed—so your site isn’t just beautiful, it’s uniquely yours.
Let’s build something that actually moves your business forward.
How SEO Helps Career Coaches Attract the Right Clients
Search engine optimization (SEO) isn’t just about driving more traffic—it’s about attracting the right traffic. For career coaches, that means showing up when someone’s actively searching for help with things like “how to find a new job after 40,” “resume coaching for executives,” or “career transition support for creatives.”
Here’s what great SEO does for coaches like you:
You meet your audience at their moment of need. Whether they’re Googling “career coach for recent grads” or “job interview prep services,” the right keywords make sure your site shows up, not your competitors’.
You build trust before they ever hit 'book a call.’ A fast-loading, clear, and optimized site positions you as a credible guide—before a conversation even begins.
You create lead flow that runs on autopilot. Strong blog content, niche landing pages, and SEO-optimized service descriptions work for you 24/7—bringing in qualified traffic that’s ready to take action.
At Knapsack, we build every site with a solid SEO foundation: clear on-page structure, technical crawlability, and a tailored content strategy that targets both short- and long-tail terms like “career growth coaching,” “professional reinvention,” and “midlife career clarity.”
Because ranking is good, but getting hired is better.
What Do the Best Career Coaching Websites Have in Common?
It’s not just about a clean layout or a clever tagline. The best career coaching websites do three things, fast:
They build trust, offer clarity, and invite action.
Your site should immediately communicate who you help—whether it’s mid-career professionals, recent grads, or executives in transition—what problems you solve, and why you're the right coach to guide them forward.
Done right, your site feels less like a static brochure and more like a conversation starter. Every detail—from the headline to the testimonials to the “Book a Session” button—should move the right visitor closer to a decision.
And it’s not just about first impressions.
A great site grows with your business. It should be easy to update, structured for SEO (so you rank for terms like “resume coaching” or “career clarity programs”), and flexible enough to support new content as your services evolve.
Because your coaching website shouldn’t just represent your business—it should grow it.
We Work With Clients Nationwide
New York, NY
BOSTON, MA
PHILADELPHIA, PA
WASHINGTON, DC
RALEIGH, NC
NorthEast
Chicago, IL
MINNEAPOLIS, MN
NASHVILLE, TN
INDIANAPOLIS, IN
COLUMBUS, OH
Midwest
Atlanta, GA
CHARLOTTE, NC
MIAMI, FL
TAMPA, FL
ORLANDO, FL
SouthEast
Los Angeles, CA
SAN FRANSISCO, CA
AUSTIN, TX
DENVER, CO
SEATTLE, WA
West/SouthWest
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.