French American School of Puget Sound
Squarespace Website Design
French American School of Puget Sound is an independent bilingual school serving students from early childhood through middle school. The school is committed to academic excellence, cultural immersion, and building a welcoming community where students thrive in both English and French.
The Challenge
The school's existing Blackbaud website had become difficult to manage, expensive to maintain, and frustrating for both administrators and prospective families. Navigation was fragmented, mobile usability was limited, and frequent updates to programs, staff, and events required more effort than they should.
Our Strategy
We designed a streamlined Squarespace website centered on intuitive navigation, modern design, and long-form content organized with section anchors. By prioritizing admissions, academics, and summer programs while simplifying content management, the new site creates a better experience for families and empowers staff to maintain the website with confidence.
What We Delivered
The project included redesigned pages for About, Admissions, Academics, Student Life, Community, and Support, along with dedicated visibility for Summer Programs and integrated Events and Calendar functionality. We also planned for bilingual content, external system embeds, and a scalable page structure that supports ongoing staff updates, program changes, and SEO growth. Every page was built to reinforce the school's academic excellence while making it easier for prospective families to explore and connect.
Creating a Website That Supports the Entire School Community
The French American School of Puget Sound project demonstrates how thoughtful web strategy can strengthen both enrollment and day-to-day operations. By combining modern Squarespace development, streamlined information architecture, SEO, and conversion-focused design, we created a website that reflects the school's mission, simplifies internal management, and provides prospective families with a clear, engaging path from first visit to enrollment.
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
Discover how StoryBrand-driven websites help professional service brands build trust, simplify messaging, boost SEO, and drive client conversions in 2025.