Asset Search USA (Formerly Carl Mason P.I.)
Squarespace Website Design
Carl Mason P.I. is a nationwide private investigation agency providing confidential asset searches, litigation support, and investigative services primarily for attorneys seeking reliable, discreet expertise.
The Challenge
The existing WordPress website was performing well in search and generating leads, but ongoing plugin maintenance made the site increasingly difficult to manage. The challenge was to modernize the experience, preserve existing SEO value, and give the client full control over future updates without disrupting what already worked.
Our Strategy
Rather than rebuilding from scratch, we executed a strategic Squarespace migration that preserved proven copy, page structure, and search visibility. We paired refreshed Asset Search USA logo and branding, simplified navigation, and subtle visual improvements with an intuitive content management system that makes ongoing website maintenance fast and straightforward.
What We Delivered
We designed a custom Squarespace website tailored for a professional investigative services firm while maintaining the existing content strategy that had already proven successful. The project included updated branding, streamlined navigation, HubSpot form integration, reusable service page templates with FAQs, and a scalable blog structure. Every page was built to reinforce trust, confidentiality, and professionalism while making future edits simple for the client.
From Trust to Long-Term Growth
The Carl Mason P.I. now Asset Search USA project shows that the best website redesigns often improve the technology behind the scenes without sacrificing the trust already established with customers. By blending thoughtful Squarespace development, strategic SEO preservation, and clean, confidence-building design, we delivered a website that's easier to manage, ready to grow, and built to continue converting attorneys into long-term clients.
Curious what a site like this could look like for your industry?
Resources to Help You Get Started
Discover how StoryBrand-driven websites help professional service brands build trust, simplify messaging, boost SEO, and drive client conversions in 2025.