15 of the Best Small Business Websites in 2023

Did you know that there are approximately 33 million small businesses in the U.S. alone? According to Fundera, small businesses account for 64% of new jobs created.

One of the biggest challenges that small business owners face is how to market their product or service.

That’s where a well-designed website can give you an edge!

Here are 15 of the best Squarespace websites we’ve built for small businesses that are making a splash in 2023:

1. Hudson Kitchen

Hudson Kitchen, based in New Jersey, offers a commercial facility, resources + community to help consumer packaged goods brands start and scale their business. We worked with their founder to create a beautiful, clean site that is organized and user-friendly. The site makes it easy for visitors to find what they’re looking for, and take the next step.

2. Summit Financial Advisors

Summit Financial Advisors is an SEC-Registered investment adviser and independent wealth management firm based in California. We love how the design of this site is different from most financial advisor sites. It’s dynamic, interesting, and unique.

3. EST Creative

EST Creative specializes in copywriting and content strategy for small and large businesses. We love this site because it truly captures Emily’s personality and what an excellent copywriter she is. The vibrant color scheme paired with the fun design elements and professional photographs really makes her message shine!

4. Altius CPA

Altius stress-free accounting, tax, & advising for small businesses looking to scale. We worked with their team to create a dynamic, create design that compliments their clear, easy-to-understand copy. Both the design and clear message builds trust with visitors and helps potential clients take action.

5. Nephesh Pilates

Nephesh Pilates is a pilates studio located in Sacramento, CA. Besides having a beautiful design, one of the major strengths of this Squarespace site is how simple and focused it is. The site follows the StoryBrand framework and does a great job of guiding visitors toward a call to action – book your intro sessions.

6. Cadre AI

Cadre is an AI-focused tech startup who’s mission is to automate the world’s information. The simple yellow and blue color scheme and hand-drawn-style illustrations helped us make the often sterile concept of AI feel warm and approachable.

7. Rob Jinks Photography

Rob Jinks Photography is based in Northern Virginia and specializes in adventure wedding photography. Rob’s beautiful full-screen photos immediately show the quality of his work, building trust with his clients. We chose a rustic color scheme that helps reinforce the adventure theme, and the simple StoryBranded website copy brings the message home.

8. Micromercial

Micromercial provides an affordable and streamlined experience for anyone looking for a video to market their product. The generous whitespace we built into this design really lets the concise copy breathe, and the auto-playing background videos instantly show Micromercial’s excellent work.

9. Little Clay Land

Laura Dreyer at Little Clay Land makes adorable custom clay portraits for families and individuals worldwide. The e-commerce Squarespace website we built for Laura features artistic brush strokes, light colors, and beautiful photos of her work.

10. Upstate Laundromat

Upstate Laundromat is a modern, upscale laundromat located in Welcome, South Carolina. The circular elements we used in the the design of this site subtly tie into the motion of a washer or dryer, and the light blue is reminiscent of fresh laundry. The simplicity of this one-page website is what makes it so great!

11. Eyeful Media

Eyeful Media is a digital marketing agency focused on strategy and transformation. Working with their team, we developed a combination of serif and sans-serif fonts that come together beautifully. We also love how the creative typography paired with simple illustrations keeps the site interesting, even without any photographs.

12. Contigo Law

Contigo Law is a personal injury firm dedicated to serving Latino individuals and families. The way we designed this Squarespace site with an individual detail page for each practice area serves Contigo well because they function as additional SEO opportunities as well as landing pages for ad campaigns.

13. Dot Drives

Dot Drives creates donor relationship management software to help non-profits raise more funds and do more good. This site also follows the StoryBrand framework and quickly and clearly lets customers see what problem they solve and how it can make their life better.

14. Tredway Capital

Tredway Capital helps real estate investors and small business owners obtain the capital they need. We worked with Bryan to create a website design that would build trust with potential clients. This site also follows the StoryBrand framework, helping customers quickly and clearly know what problems they solve.

15. Parkland Direct

Parkland Direct is a printing company that specializes exclusively in envelopes and specialized printing techniques. This is a great example of how focused a website can be when it’s a very strategic part of the overall marketing plan. Instead of going into detail about all the amazing printing equipment they have, they drive potential clients to sign up for their sample book and creative mailing so they can begin building a relationship.

Love these websites? We can build one for your business too!

If you like the work you’ve seen here, why not meet with a designer and see if we’re the right fit for your project!

Looking for more inspiration? Check out our website portfolio.