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Financial Professional Websites Built to Win Trust and Drive New Clients

Custom Squarespace web design and strategic messaging for financial advisors, planners, and firms ready to grow.

 
 
 

Knapsack is the simple way for financial professionals like you to get a high converting website in as little as one day

 
 
 

Why Your Financial Practice Deserves a Website That Builds Trust and Drives Growth

Attracting clients in today’s financial services market takes more than expertise — it takes a brand presence that builds immediate trust. Your website isn’t just a digital business card; it’s the foundation of your credibility, your first impression, and often your first opportunity to turn interest into action.

We specialize in building custom Squarespace websites for financial advisors, planners, and professional service firms who are serious about growth. Combining proven storytelling frameworks like StoryBrand with sleek, strategic design, we help you simplify your message, highlight your authority, and create a client experience that feels clear, professional, and trustworthy from the very first click.

Whether you're just launching your practice or ready to elevate your brand to the next level, we’ll help you create a website that not only looks great — it works hard for your business.

 
 

Squarespace makes it easy to run your financial planning business

 

✓ User-friendly platform

✓ Simple social media integrations

✓ Helpful analytics and tracking

✓ Free email + domain for a year

✓ Simple commerce capability

✓ Podcast hosting

✓ Email marketing features

✓ Easy blogging features

 
 


Look professional


Attract ideal clients


Win more business

 
 


Getting a great website shouldn’t be this hard

  • Building it yourself looks embarrassing

  • Finding a reliable freelancer is hit-or-miss

  • Big agencies are too expensive

 

Knapsack is the simple way for financial professionals like you to get a high converting website in as little as one day

 

Professional Design

Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.

Fast Turnaround

We often build financial professional websites in as little as one day! Enjoy watching your site come together via video call.

Clear Communication

Tired of being ghosted? Our team ensures you’ll always know what’s happening next.


You’re going to love your new financial professional website


✓ Custom design

Our designers will work their magic to build you a unique, dynamic site

✓ Mobile-friendly

Feel just as proud of your site’s design and usability on a phone

✓ Optimized for search

We’ll help your site get found with basic on-site search engine optimization (SEO)

✓ Easy to manage

Use our custom training video and make edits in just a few easy clicks

✓ Optional on-going support

Sign up for our support plan to get our help keeping your site up to date

✓ Grows with you

As your company grows, your site can too with additional pages or sections

 We’ve built 200+ websites for financial professionals

 
 

See what other financial professionals are saying

 
Knapsack brought compassion, excellence and served as guides to help me create a website that works for me and is helping me attract more of my ideal clients.
— Katie Lantukh
The team is communicative, resourceful, kind and they have excellent taste. They understand how to build great, usable websites.
— Sherry Walling
Knapsack has gone above and beyond in delivering outstanding quality. Nothing but praise for you guys!!
— Jeremy Sikkens
 
 

Our step-by-step process makes it easy to get a beautiful website quickly.

 

1. Give us your content

Just use our simple Preparation Guide to gather the text, photos, and other materials we’ll need.

2. Watch as we build

Video call with a designer to review the website, request live changes, and finish it in as little as one day.

3. Launch your site

We can help make your site live, record a custom training video, and even make small tweaks afterward.

 

Website Design Packages

 

Our pricing starts at $5,600. During our initial meeting, we’ll discuss your needs, create a sitemap based on your goals, and provide you with a quote & timeline.

 

Daypack

We often recommend this for startups or solopreneurs who need a beautiful informational site.

1 Design Day
Good for 1-5 pages

Overnighter

Perfect for medium-sized sites that have more pages, detailed graphics, or require e-commerce setup.

2 Design Days
Good for 6-10 pages

Expedition

For larger websites with even more pages, multiple stakeholders, detailed graphics, or e-commerce.

Strategy Day
2-4 Design Days

 

Find out which package is right for you.

We build websites for all kinds of financial professionals


Financial Planner / Wealth Planner

Whether you're a financial advisor, wealth manager, or retirement planning expert, your website should feel clear, confident, and client-focused. We design websites that highlight your expertise, simplify your message, and create a smooth path for new leads to reach out and trust you with their financial future.

Fractional CFOs

Fractional CFOs need more than a resume — they need a website that sells their value. We work with fractional financial professionals to create polished Squarespace websites that communicate leadership, trust, and strategic insight. Whether you serve startups or established firms, we’ll help you stand out from the crowd.

CPA / Accountant

You help your clients make smart decisions — your website should do the same. We build sites for CPAs, accountants, and tax professionals that feel credible, organized, and built for conversion. From solo practices to firms with multiple service lines, we’ll help you present your brand with clarity and professionalism.

Financial Institutions

Whether you're a boutique investment firm, credit union, or financial services startup, we design sites that build authority and communicate complex offerings with simplicity. Our process blends story-driven content with clean, modern layouts that are optimized for trust and lead generation.


Financial Professional Website FAQs

  • For most consultant sites, we recommend including:

    • Homepage

    • Services

    • About

    • Blog

    • Contact

    If you’d like to discuss which pages we’d recommend including for your site, click here to meet with a designer and we’ll build you a sitemap!

  • We find that Squarespace is a great fit for most financial planners. It’s drag-and-drop platform is intuitive and user-friendly, which means you’ll be able to easily edit your site yourself. It’s also an all-in-one platform which means you won’t have to worry about plugins breaking or expiring.

    A common question we get asked is why we recommend Squarespace over Wordpress. In short, we find Squarespace’s ease of use and smoother learning curve is better for our clients. If you’re curious to know more, here’s an in-depth comparison from Site Builder Report.

  • Squarespace’s Business plan works well for most consultants, which is $276/year when paid annually. Click here to learn more about Squarespace’s pricing.

    The Business plan includes a free custom email and domain for the first year.

    Squarespace Email Campaigns starts at $5/month.

  • Yes! Squarespace makes it easy to update your site. Plus, when you build a site with us, we’ll record a custom training video to show you how to make edits and updates.

  • Yes! We will set you up for success from the beginning. Each package comes with an SEO day where we’ll optimize your site and teach you best practices so you can keep it optimized as you add new content. You’ll also get access to our SEO Training Videos.

  • Yes! We offer weekly ticket-based support for small tweaks through our Evergreen Membership. Click here to learn more.

    If you would like to work with one of our designers or SEOs to make larger updates to your site, you can book a work session. Simply email us with the updates you would like made, and we will send you a quote and a link to book time on our calendar.