Squarespace Websites and SEO for Professional Services
Get Your Insurance Broker or Agent Website
We help insurance brokers like you elevate your online presence through story-driven websites designed to grow your business.
✓ Look professional
✓ build trust
✓ Win more business
You’re an insurance broker or agent, and you need a website that helps you look the part.
But if you’re like most insurance professionals we work with, you’re facing at least one of these problems:
You’re embarrassed to send prospects to your website
Your website doesn’t reflect your brand or value
You cobbled everything together and it’s not converting
Knapsack is the simple way for insurance professionals like you to the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build insurance professional websites in one day! Our clients love watching the site build via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, visitors don’t just browse — they convert. We use StoryBrand principles to simplify your copy. The result? A website that speaks directly to your ideal clients and turns them into customers.
Book More Calls
You're not just selling policies—you’re earning trust. We design insurance websites that guide visitors to take action, whether that’s booking a consultation, requesting a quote, or calling your office. The result? More qualified clients.
Get Found Online
If people can’t find you, they can’t request a quote. We optimize your insurance website for search with smart site architecture and targeted keywords—so when local clients search for “business insurance near me” or “independent broker in [city],” you show up and stand out.
Build Instant Trust
Buying insurance is a trust decision. That’s why your site needs to look as credible as the coverage you sell. We design broker websites that are clean, modern, and built to reassure visitors. The result? Fewer bounce rates, more consults, and a brand people remember.
The proof is in the portfolio
We build websites for all kinds of professionals
Accountants/CPAs
You help business owners stay compliant and confident. We build websites that highlight your expertise, simplify your offers, and make it easy for clients to trust you with their books.
Financial Advisors
You turn complex financial decisions into confident plans. Our websites distill your services into clear, compelling content that builds trust and drives lead generation.
Real Estate Agents
You’re not just selling homes—you’re selling trust. We design sleek, location-aware websites that highlight your listings, feature reviews, and convert interest into scheduled showings.
Insurance Brokers
You help people protect what matters. We create websites that clarify your coverage types, showcase your specialties, and guide visitors to book a quote or consultation with confidence.
Law Firms/Attorneys
Whether you serve individuals or businesses, we design sites that communicate your legal authority, build credibility fast, and guide prospects to take the next step.
Recruiters
You connect talent to opportunity. We build websites that highlight your placements, prove your niche expertise, and help clients and candidates say yes faster.
You’re going to love your new insurance professional website
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Your insurance business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every insurance professional site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your insurance services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
In addition, building out a client login will be helpful to make sure you can send and receive secure documents.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for insurance companies who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to insurance professionals.
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Most of our insurance professional websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Insurance Services Website FAQs
How to get started as a insurance broker or agent
If you're an insurance broker trying to stand out in a sea of agencies and comparison sites, a strong online presence isn’t a nice-to-have—it’s mission-critical. Referrals help, but they’re not scalable. That’s where your website, SEO, and smart messaging come in.
Whether you're a solo broker, part of a boutique firm, or launching your agency, here's how to build trust, visibility, and conversion into your digital foundation.
What Makes a Great Insurance Website?
A high-performing insurance broker website does more than list policies—it earns trust, answers questions, and moves visitors toward action. At Knapsack, we use the StoryBrand framework to structure content around your audience’s real concerns: “Will this coverage protect me?” “Can I trust this provider?” “What should I do next?”
No matter your specialty—homeowners, commercial, life, or Medicare—your site needs to make three things clear, fast:
What do you offer?
Who do you help?
Why should they trust you?
That clarity builds confidence—and that confidence builds leads.
Why Squarespace Works for Insurance Brokers
Insurance professionals need a website that’s nimble, modern, and low-maintenance. Squarespace offers exactly that. Its intuitive backend means you can update policies, add team bios, or tweak headlines without relying on a dev team.
We tailor every build for performance and trust:
Sleek, mobile-optimized design
Fast load speeds to reduce bounce
Integration with Calendly, Acuity, or embedded quote forms
Built-in SEO tools to help you rank for local + longtail search
Every site we build runs on Squarespace 7.1, and we use custom code only when needed, so you get premium performance without unnecessary complexity.
How SEO Helps Insurance Brokers Get More Leads
SEO isn’t just about traffic—it’s about showing up when someone searches “best life insurance agent near me” or “commercial liability broker in [city].”
Here’s how insurance SEO works in your favor:
You meet your leads when they’re ready to buy.
A well-optimized site surfaces for the exact phrases your ideal clients are Googling.You establish trust before they ever call.
Clear content, solid site speed, and a polished design signal professionalism—fast.You generate leads while you sleep.
Blog posts, city-specific landing pages, and service pages all compound over time, bringing in warm, qualified traffic without paid ads.
We build every SEO strategy around your specialties and service area, combining on-page optimization, tech setup, and high-converting content. The result? You get discovered by people actively looking for what you offer.
What the Best Insurance Broker Websites Have in Common
The best insurance websites don’t just look credible—they are credible. They blend professional design with crystal-clear content that reassures visitors they’ve found the right broker. These sites don’t overwhelm—they guide. From headlines and FAQs to testimonials and calls-to-action, every element leads people toward trust and booking a quote or call.
But it’s not just about aesthetics.
The best broker websites are:
Built to scale — so you can evolve your services without rebuilding
Easy to manage — so you’re not stuck waiting on a web team
SEO-optimized — so new leads find you organically, not just through referrals
Bottom line? Your website should work as hard as you do—bringing in the right clients, at the right time.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.