Squarespace Websites and SEO for Professional Services
Get Your Accountant or CPA Website
We help financial professionals like you elevate your online presence through story-driven websites designed to grow your business.
✓ Look professional
✓ build trust
✓ Win more business
You’re a financial professional, and you need a website that helps you look the part.
But if you’re like most CPAs, bookkeepers, or fractional CFOs we work with, your site may be costing you more than it’s helping. Especially if you’re running into issues like:
Clients asking, “Do you still offer this?” because your services page is outdated or unclear
A lack of credibility signals—no case studies, no process overview, no clear niche focus
A site that’s technically clunky, loads slowly, or buries your call-to-action beneath jargon
Knapsack is the simple way for CPAs, accountant, or bookkeeper like you get the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build financial websites in as little as one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
We use StoryBrand principles to position your services around what your clients actually care about: saving time, avoiding mistakes, and staying compliant.
The result? A streamlined website that builds trust fast, answers common financial questions, and makes it easy for someone to say, “That’s who I need handling my books.”
Book More Calls
Most visitors aren’t ready to hire a financial pro on the spot — they need clarity and confidence before they commit. We design accountant websites that guide them step-by-step, highlighting your process, pricing structure, and real results.
By the time they hit “Schedule a Call,” they already know you’re the right fit.
Get Found Online
Even the best CPA can’t grow if no one can find them. That’s why we combine smart SEO strategy with search-friendly site architecture, so your site ranks for terms like “small business accountant” or “tax prep near me,” right when your clients are looking.
Build Instant Trust
When someone lands on your site, they’re asking one silent question: “Can I trust you with my money?”
We design accountant websites that signal credibility from the first glance — clear services, secure-feeling design, and proof of expertise. Whether you’re a solo bookkeeper or a multi-partner CPA firm, we make your value feel obvious and risk-free.
The proof is in the portfolio
We build websites for all kinds of professionals
Accountants/CPAs
You help business owners stay compliant and confident. We build websites that highlight your expertise, simplify your offers, and make it easy for clients to trust you with their books.
Financial Advisors
You turn complex financial decisions into confident plans. Our websites distill your services into clear, compelling content that builds trust and drives lead generation.
Real Estate Agents
You’re not just selling homes—you’re selling trust. We design sleek, location-aware websites that highlight your listings, feature reviews, and convert interest into scheduled showings.
Insurance Brokers
You help people protect what matters. We create websites that clarify your coverage types, showcase your specialties, and guide visitors to book a quote or consultation with confidence.
Law Firms/Attorneys
Whether you serve individuals or businesses, we design sites that communicate your legal authority, build credibility fast, and guide prospects to take the next step.
Recruiters
You connect talent to opportunity. We build websites that highlight your placements, prove your niche expertise, and help clients and candidates say yes faster.
You’re going to love your new accounting or CPA website
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Your professional service business is one of a kind, your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every professional service site we build is responsive and optimized for mobile engagement focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your financial services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
It would also be helpful to understand the best client login or client relationship tool, for downloading/uploading secure documents.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for consultants who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices — and if you want to get more visibility, we also offer ongoing SEO packages tailored to consultants.
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Most of our financial services websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Accounting or CPA Website FAQs
How to stand out as a CPA, bookkeeper, or fractional CFO
Setting yourself apart in the financial world takes more than credentials and referrals. Whether you're a CPA, virtual bookkeeper, or fractional CFO, your online presence should work just as hard as you do. That means a professional website built for trust, clarity, and visibility—plus an SEO strategy that gets you found when clients are searching for help.
What Makes a Great Website for Accountants & Financial Professionals?
A high-converting accountant website should do three things: build trust, simplify your services, and lead to action. At Knapsack, we use the StoryBrand framework to organize your message around what your clients actually care about—saving time, staying compliant, and growing with clarity.
Whether you're offering tax services, payroll support, financial planning, or virtual CFO packages, your website should clearly answer:
What services do you offer?
Who are they for—startups, solopreneurs, SMBs?
What should visitors do next (book a call, schedule a consult)?
This structure not only improves your SEO rankings—it builds authority and drives leads.
Why Squarespace Works for Accountants & Financial Consultants
Squarespace is a smart, secure platform for accountants who want a clean, modern site—without the hassle of hiring a developer. Its intuitive editor makes content updates easy, and it’s ideal for financial pros who need to stay nimble.
Here’s what we build into every site:
Mobile-friendly, responsive design that looks great on any device
Fast load times that improve user experience and SEO
Scheduling integrations like Calendly or Acuity for frictionless bookings
SEO-ready blog and service pages to drive organic search traffic
We build exclusively in Squarespace 7.1, with custom code where needed—so you get speed and polish, minus the complexity.
How SEO Helps CPAs, Bookkeepers & Fractional CFOs Grow
Most financial pros rely on referrals—but SEO unlocks a whole new stream of inbound leads. Done right, search engine optimization helps your site show up exactly when someone is Googling “small business CPA,” “bookkeeper near me,” or “fractional CFO for startups.”
Here’s what strong SEO does for your practice:
Brings you traffic from real, ready-to-hire prospects.
Local and niche keywords bring in clients actively looking for help with bookkeeping, financial strategy, or tax prep.Builds credibility—before they even contact you.
When your site loads quickly, ranks well, and clearly explains your value, it puts you ahead of providers who rely on word of mouth alone.Works while you sleep.
Long-form content, local SEO, and optimized pages create compounding ROI—driving visibility month after month.
We guide you through the full SEO setup: from keyword research and technical optimization to writing high-converting service pages that speak your client’s language.
What the Best Accounting Websites Have in Common
The best CPA and bookkeeping websites do more than list services—they position you as a trusted partner in your client’s financial journey.
They speak to your visitor’s fears (IRS audits, messy books, financial stress) and guide them to clarity—fast.
Every element is intentional:
Headlines that speak to value, not jargon
Layouts designed for action
Testimonials that prove trust
Clear CTAs to book a consultation
And the best part? These sites aren’t just pretty. They’re fast, easy to update, SEO-optimized, and built to grow with your firm.
Your website shouldn’t just look good. It should help you get found, build authority, and close new clients—even while you sleep.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.