Squarespace Websites and SEO for Home Services
Get Your Cleaning and Maintenance Website
Whether you’re scrubbing tile, power-washing siding, or prepping Airbnbs, your site should build trust and book jobs fast.
✓ Look professional
✓ build trust
✓ Win more business
You’re a cleaning and maintenance expert, but your website is a mess.
If you're like most cleaners, stagers, or specialty service pros we work with, you're facing at least one of these issues:
You’re embarrassed to send prospects to your site—it feels outdated or DIY
Your website doesn’t match the professionalism of your work
It’s not showing up on Google or turning clicks into calls
Knapsack is the simple way for cleaning and maintenance professionals like you to get the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build cleaner websites in as little as one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clean, prospects stick around. We use StoryBrand principles to simplify your copy, so your website does more than list services. It speaks directly to your ideal clients and turns “just looking” into booked jobs.
Book More Calls
Your website should do more than shine—it should guide visitors to take action. We design sites that make it easy for homeowners, property managers, or commercial clients to say “yes.” The result? More inquiries, more calls, more jobs on the calendar.
Get Found Online
If your ideal clients can’t find you, they can’t hire you. We blend smart SEO strategy and clean structure to help your cleaning business show up in search results, earn trust, and drive steady inquiries. From “house cleaners near me” to “post-construction cleaning,” your services deserve to rank.
Build Instant Trust
People won’t hand over the keys to their home or business without confidence. We build sites that look professional, load fast, and prove you're the real deal—so when prospects land on your site, they know you’re the trusted, polished, on-time crew they need.
The proof is in the portfolio
We build websites for all kinds of home services
HVAC / Electrician / Plumbing
Your services are essential—your site should feel that way too. We build websites that position you as the expert, highlight your specialties, and make it easy for customers to request a quote or call fast.
General Contractors / Builders
We help builders stand out with websites that showcase your craftsmanship, earn trust fast, and bring in the right kind of projects—without confusing copy or cluttered design.
Engineers / Architects
We create polished, professional websites that highlight your technical skill and bring clarity to complex services. The result? More trust, better leads, and a site that’s built to scale.
Roofing / Solar Installers
Whether you focus on roof repair or solar installs, your website should sell your value before the first call. We craft clean, modern sites that simplify your services and move leads to action.
Interior Designers
Your work is all about smart design—so your website should be too. We build elegant, user-friendly sites that reflect your style, build trust, and help clients picture themselves working with you.
Cleaning Services
From residential to commercial, your website should make you look reliable and results-driven. We design sites that make it easy to understand your offerings—and even easier to book your services.
You’re going to love your new cleaning and maintenance website
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Your cleaning and maintenance business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every cleaning or maintenance site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your cleaning and maintenance services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
In addition, maintaining a pricing page to quickly connect and hook your target audience is critical.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for consultants who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to cleaning and maintenance businesses.
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Most of our consultant websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Cleaning and Maintenance Website FAQs
How to get started as a home cleaning or maintenance provider
Referrals help—but they’re not enough to grow a real business. To attract consistent jobs, you need a high-converting website, local SEO, and a smart content plan. Whether you run a residential cleaning crew, specialize in post-renovation cleanup, or offer eco-friendly solutions, here’s how we help you build your online foundation.
What Makes a Great Cleaning Website in 2025?
Design matters—but not just in the “looks pretty” sense. A high-converting cleaning website answers the three questions above the fold:
What do you offer? (Think “move-out cleaning” or “eco-friendly weekly service”)
Who is it for? (Apartments, office managers, vacation rentals, etc.)
What should I do next? (Call now, book online, get a quote)
We build every site using the StoryBrand framework, which means your messaging is crystal clear, your layout is action-oriented, and your visitor always knows what step to take. No fluff. Just clarity, trust, and conversion.
Want to stand out in your niche? Add pages for each specific service (e.g., “Airbnb Turnover Cleaning” or “Medical Office Sanitation”), include real before-and-after photos, and sprinkle in FAQs that directly address client hesitations.
Why Squarespace Works for Cleaning Businesses
Squarespace hits the sweet spot for cleaners: it's clean (pun intended), modern, affordable, and extremely easy to update—even for non-tech folks. We exclusively build in Squarespace because it delivers serious SEO potential without compromising style.
Our custom builds are made for service-based pros and include:
Responsive layouts that look great on phones (because 70% of cleaning clients book from mobile)
Speed-optimized design so your pages load fast and pass Core Web Vitals
Integrated forms and schedulers (Acuity, Calendly, Square, etc.) that reduce friction and drive action
Built-in blog and SEO tools for ongoing content and visibility
Need to change your prices, add seasonal promos, or update your hours? With Squarespace, you can do it in minutes—no developer needed.
How Local SEO Fuels Growth for Cleaning Companies
Search engine optimization (SEO) isn’t about gaming algorithms—it’s about matching intent with credibility. If someone types “office cleaner in Raleigh” or “pet-safe carpet cleaning service,” and your site doesn’t show up, you’re invisible.
Our SEO process for cleaners includes:
Keyword research tailored to service + geo terms
On-page SEO with clear H1/H2 structure and alt text
Fast, mobile-friendly performance tuned for Google
Google Business Profile optimization and local citations
Smart content clusters for blog and service pages
We also build topical relevance with internal linking, FAQs, and location landing pages—so over time, Google sees you as an authority, and your site becomes a magnet for organic traffic.
What Sets the Best Cleaning Websites Apart?
The best cleaning company websites do more than look legit—they build confidence, reduce hesitation, and make the path to booking obvious. They use trust triggers like:
Real testimonials and Google reviews
Service area clarity with maps and zip codes
Visual cues like uniforms, checklists, and gear
Certifications, guarantees, and affiliations
They’re also built to grow. That means:
SEO-friendly page structure for expansion
Easy blog or case study features to show ongoing work
Flexible navigation that can support multiple services and markets
Forms and booking tools that integrate with your backend
Because let’s be honest—your website shouldn’t just exist. It should work for you 24/7, bringing in leads and proving your professionalism from the very first scroll.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.