Squarespace Websites and SEO for Home Services
Get Your Roofing or Solar Website
Whether you're installing shingles or panels, your site needs to earn trust fast and make it effortless for homeowners to hit “Call Now.” Our Squarespace websites are fast, modern, and SEO-tuned to help you rank locally and close more jobs.
✓ Look professional
✓ build trust
✓ Win more business
You’re a roofing or solar professional, and you need a website that keeps you covered.
But if you’re like most skilled tradespeople we work with, you’re stuck dealing with one (or all) of these headaches:
You’re ranking low (or not at all) in local search
Your work is solid, but your site doesn’t back it up
You’re not getting the calls, quotes, or jobs you should be
Knapsack is the simple way for roofing or solar providers like you to get the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often build roofing and solar websites in one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, homeowners don’t just browse—they book. We use StoryBrand strategy to write sharp, no-fluff copy that connects with buyers. The result? A site that turns visitors into solid roofing or solar leads.
Book More Calls
A sleek site is just the start. We design Squarespace websites that guide homeowners to take action. The result? More estimate requests, more booked jobs, and fewer tire-kickers wasting your time.
Get Found Online
If homeowners can’t find you, they can’t hire you. We blend local SEO with smart Squarespace structure to help your site rank, show up on Google Maps, and pull in quality traffic that actually converts.
Build Instant Trust
Your website should build trust the second it loads. We craft sites that look clean, credible, and contractor-level pro—so when a homeowner lands, they feel confident you're the right crew for the job.
The proof is in the portfolio
We build websites for all kinds of home services
HVAC / Electrician / Plumbing
Your services are essential—your site should feel that way too. We build websites that position you as the expert, highlight your specialties, and make it easy for customers to request a quote or call fast.
General Contractors / Builders
We help builders stand out with websites that showcase your craftsmanship, earn trust fast, and bring in the right kind of projects—without confusing copy or cluttered design.
Engineers / Architects
We create polished, professional websites that highlight your technical skill and bring clarity to complex services. The result? More trust, better leads, and a site that’s built to scale.
Roofing / Solar Installers
Whether you focus on roof repair or solar installs, your website should sell your value before the first call. We craft clean, modern sites that simplify your services and move leads to action.
Interior Designers
Your work is all about smart design—so your website should be too. We build elegant, user-friendly sites that reflect your style, build trust, and help clients picture themselves working with you.
Cleaning Services
From residential to commercial, your website should make you look reliable and results-driven. We design sites that make it easy to understand your offerings—and even easier to book your services.
You’re going to love your new roofing and solar website
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Your roofing or solar installation business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every roofing or solar site we build is responsive and optimized for mobile engagement focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your roofing and solar services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
Using an additional link to help drive quote requests and potentially building a estimated cost calculator can be very helpful on your website.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for contractors who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to roofing and solar businesses.
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Most of our roofing and solar websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Roofing and Solar Contractor Website FAQs
How to get started as a roofing or solar contractor
Getting found online—and booked—is about more than word of mouth. Today’s homeowners Google everything. So if your website isn’t sharp, fast, and optimized, you’re already behind. That’s where a strategic combo of web design, SEO, and clear messaging comes in. Here’s how to stand out in your market and start getting more qualified leads.
What Makes a Great Website for Roofing & Solar Contractors?
Great contractor websites don’t just look sharp—they earn trust fast. At Knapsack, we use the StoryBrand framework to help homeowners instantly understand what you do, where you work, and why they should choose you. From visuals to voice, we guide them toward one goal: booking that estimate.
Ask yourself:
What do you do? Who do you serve? What should they do next?
The clearer that is, the faster people take action—and the better your SEO performance, too.
A strong homepage answers those questions within the first five seconds. According to NAR, nearly every home sale involves online research. Your site should meet that moment with clean structure, clear messaging, and proof of past work.
And don’t forget trust signals: certifications, warranties, before/after galleries, and recent projects all increase conversion. Especially in industries like roofing and solar, where the investment is high and the risk of getting burned feels even higher.
Why Squarespace Works for Contractors
You don’t need a bloated WordPress build or a developer on speed dial. Squarespace is fast, secure, and built for pros who need results without tech headaches. That’s why we build every contractor site on Squarespace—for speed, simplicity, and polish.
Every build is customized to include:
Mobile-first design that looks great on job sites or tablets
Blazing-fast load times (which Google tracks via Core Web Vitals)
Booking tools like Calendly, Acuity, or Square Appointments
A content system that’s SEO-ready and easy to update
You also get best-in-class uptime, SSL, and baked-in site security—crucial for protecting customer data and lead forms. Plus, if you’re offering financing or government rebates, we can integrate that messaging right into the flow.
How SEO Helps Contractors Book More Jobs
When a homeowner searches “roof leak repair near me” or “solar installer in [city],” that’s your chance to show up first. Smart SEO makes that happen—without ads.
Here’s how our SEO helps roofing and solar pros grow:
You rank where it matters
Local keyword research and Google Business optimization help you appear in Maps and local packs. (See Google’s SEO Starter Guide for more on how this works.)You build trust before they ever call
A high-ranking site with real testimonials, service pages, and project galleries pre-sells your expertise.You get leads 24/7
SEO is your always-on salesperson. With the right structure and blog strategy, your content keeps climbing even when you're off the clock.
Solar companies can boost visibility with educational content about rebates, tax credits, and energy savings—something SEIA.org actively promotes to increase adoption. Roofers should lean into NRCA resources and FAQs to show authority and offer transparency on materials, pricing, and timelines.
What the Best Contractor Websites Have in Common
The best roofing and solar websites don’t just look good—they build confidence. Homeowners see your brand, recognize your credibility, and understand your process right away. It’s not just about aesthetics—it’s about trust.
They also:
Load fast
Work on mobile
Show up on Google
Convert visitors into quotes
According to BrightLocal, 76% of users decide to trust a local business based on their website’s design. And Angi notes that responsiveness and transparency are two of the top signals customers use to choose between contractors.
We bring that to life in every build. Whether you’re a one-crew shop or scaling across counties, we make your site a powerful, scalable sales tool.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.