Squarespace Websites and SEO for Home Services
Get Your General Contractor Website
Whether you’re managing subs or breaking ground, your website should work as hard as you do.
✓ Look professional
✓ build trust
✓ Win more business
You’re a general contractor or builder; you run a tight operation, but your website is not measuring up.
But if you’re like most contractor we work with, you’re facing at least one of these problems:
Your website doesn’t reflect the scale or quality of your work
You cobbled something together years ago—and it’s not converting
You’re not showing up in search when people Google your services
Knapsack is the simple way for builders and contractors like you to the best website possible
Professional Design
Every site we build is custom-designed to match the personality of your business, and attract your ideal clients.
Fast Turnaround
Once we prep, we often builder or GC websites in as little as one day! Our clients love watching the site come together via video call.
Clear Communication
Tired of being ghosted? Always know what’s happening next, when it’s happening, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, people don’t just browse—they reach out. We use StoryBrand to craft sharp, no-fluff copy that speaks to homeowners, builders, and developers. The result? A site that builds trust and books the right projects.
Book More Calls
A great site isn’t just about looks—it should guide people to take action. We design Squarespace websites that make it easy for ideal clients to say “yes.” More estimate requests, more qualified leads, and more of the work you want most.
Get Found Online
If your ideal clients can’t find you, they can’t hire you. We combine local SEO with strategic site structure to help general contractors rank on Google, show up on Maps, and attract more high-quality leads from homeowners and developers searching for your services.
Build Instant Trust
Your website should build confidence the second it loads. We design contractor sites that look professional, feel custom, and reflect the level of detail you bring to every job—so people know they’re in good hands.
The proof is in the portfolio
We build websites for all kinds of home services
HVAC / Electrician / Plumbing
Your services are essential—your site should feel that way too. We build websites that position you as the expert, highlight your specialties, and make it easy for customers to request a quote or call fast.
General Contractors / Builders
We help builders stand out with websites that showcase your craftsmanship, earn trust fast, and bring in the right kind of projects—without confusing copy or cluttered design.
Engineers / Architects
We create polished, professional websites that highlight your technical skill and bring clarity to complex services. The result? More trust, better leads, and a site that’s built to scale.
Roofing / Solar Installers
Whether you focus on roof repair or solar installs, your website should sell your value before the first call. We craft clean, modern sites that simplify your services and move leads to action.
Interior Designers
Your work is all about smart design—so your website should be too. We build elegant, user-friendly sites that reflect your style, build trust, and help clients picture themselves working with you.
Cleaning Services
From residential to commercial, your website should make you look reliable and results-driven. We design sites that make it easy to understand your offerings—and even easier to book your services.
You’re going to love your new builder or contractor website
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Your building contractor business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every building or general contractor site we build is responsive and optimized for mobile engagement focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your builder or general contractor services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
We also recommend a gallery section of the website is a great way to highlight the amazing work you have done. Its a great way to emotionally connect with your target audience.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for builders who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices — and if you want to get more visibility, we also offer ongoing SEO packages tailored to general contractors.
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Most of our builder-focused or contracting websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
General Contracting or Builder Website FAQs
How to get started as a home service provider
Getting found, booked, and respected online starts with three essentials: a modern, mobile-friendly website, high-performance local SEO, and messaging that proves your experience and value. Whether you're looking to grow your general contracting business, attract bigger bids, or stand out from the sea of GCs in your area, here’s how to get started.
What Makes a Great Website for General Contractors?
The best general contractor websites don’t just show up—they show off. In a good way. They showcase your work, clarify your process, and make it easy to take the next step. At Knapsack, we build custom Squarespace websites using the StoryBrand framework to lead visitors from curiosity to conversion.
Every high-performing GC site answers three questions in under 10 seconds:
What do you build? Who do you serve? What’s the next step?
Contractors with clear navigation, fast-loading image galleries, testimonials, and trust badges consistently outperform those with cluttered or templated pages. Your website is your first impression—and in many cases, your only shot to win the lead.
Want to see how top builders are structuring their websites? Houzz is where many homeowners are already browsing before they ever hit your site.
Why Squarespace Works for General Contractors
You don’t need a bloated WordPress theme or a web guy who disappears halfway through a punch list. Squarespace is built for speed, stability, and simplicity, making it ideal for contractors who want a high-performance site without the dev drama.
We build every GC website on Squarespace, optimized for:
Mobile-first design (looks great from job site to showroom)
Lightning-fast load times that boost Google rankings
Built-in SSL, uptime, and site security you don’t have to manage
Seamless integrations for calendar bookings, estimates, and CRM tools
SEO-ready blog and landing page layouts tailored for home services
No plugins to break. No backend bloat. Just a clean, contractor-ready site that runs smoothly and scales as your business grows.
How SEO Helps General Contractors Get More Jobs
You can’t close a job if you never show up in search. When someone Googles “home addition contractor in [city]” or “commercial general contractor near me,” your business should be in the top results—not on page four.
Here’s how SEO helps general contractors grow:
You show up where high-intent clients are searching
We optimize your site for keywords like kitchen remodel SEO, custom home builder [city], and ADU contractor near me—so you rank for the work you want.You build credibility before they ever call
A strong site with consistent Google visibility instantly communicates professionalism, especially compared to fly-by-night competitors.You generate leads while you work (or sleep)
Our strategy includes content that compounds: blog posts about permitting timelines, FAQs on costs, and project case studies—all designed to rank and convert.
Want to go deeper? See Google’s own SEO starter guide to understand how structured content and mobile-first performance impact your search rankings.,
What the Best Contractor Websites Have in Common
The best general contractor websites are built to convert—not just sit pretty. They:
Speak clearly about what services you offer (e.g., new builds, additions, remodeling)
Include fast-loading project galleries with alt text for SEO (e.g., “kitchen renovation by [your business]”)
Guide users toward the next step—request a bid, book a call, or view service areas
Include testimonials, licenses, badges, and FAQs to build trust
Connect to your Google Business Profile, Yelp, Houzz, and local directories for EEAT-boosting backlinks
A strong site should also be built to grow with you. That means clean structure, easy updates, and SEO-optimized content that gets picked up and indexed.
We design every contractor site to help you scale—so your website becomes a lead-generation asset, not just an online business card.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.