Squarespace Websites and SEO for Health & Wellness
Get Your Chiropractor or Bodywork Website Working for You
You’re a chiropractor, massage therapist, myofascial release expert; You need a modern, professional site that reflects the care you give in person
✓ Look professional
✓ build trust
✓ Win more business
You’re a health professional, and you need a website that helps you look the part.
But if you're like most health pros we work with, you're running into at least one of these problems:
You’re embarrassed to send clients to your site—it looks outdated or DIY
Your website doesn’t reflect the quality of your care or clinical experience
You cobbled it together with templates and it's not converting traffic into bookings
Knapsack is the simple way for chiropractors and body work specialists like you to get the best website possible
Professional Design
Every site we build is custom-designed to reflect your approach to care—whether you're a chiropractor, massage therapist, it attracts the kind of clients you want to work with.
Fast Turnaround
Once your prep work is done, we often launch health practitioner websites in just one day. You’ll watch your new site come together live over video, no back-and-forth delays.
Clear Communication
Tired of being ghosted by designers? We keep things simple and transparent, so you always know what’s happening, when, and who’s responsible.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, people don’t just browse—they book. We use StoryBrand strategy to clarify your positioning so your website speaks directly to the needs of patients searching for chiropractic care, massage therapy. The result? A site that turns curious visitors into scheduled appointments.
Book More Calls
Great design isn’t just aesthetic—it’s persuasive. Your site should make it easy for the right people to say “yes,” whether they’re looking for spinal adjustments, sports recovery, or stretch therapy. The result: more inquiries, more bookings, and more momentum for your practice.
Get Found Online
If your ideal clients can’t find you, they can’t book with you. We combine local SEO, and smart site architecture so your clinic or studio shows up when people search for a chiropractor near them, massage therapy for back pain, or mobility work in their city.
Build Instant Trust
First impressions matter, especially in hands-on fields like chiropractic, bodywork, and massage therapy. We design sites that reflect the skill, care, and credibility of your practice, so potential clients feel confident and ready to schedule before you even speak.
The proof is in the portfolio
We build websites for all kinds of health & wellness professionals
Therapists & Counselors
You help people process, grow, and heal. Your site should build trust fast. We design therapist websites that position you as a credible guide, so clients feel safe taking the first step.
Nutritionists / Dietitians
You turn food science into real-world change. We’ll craft a site that reflects your authority and makes your services easy to understand and even easier to book.
Fitness Trainers
Whether you run a gym or work 1:1, your site should mirror your energy and expertise. We create bold, modern websites that position you as the go-to fitness pro—and make it easy to book sessions.
Health and Sports Clubs
From class schedules to member perks, we design streamlined websites that show off your offerings. The result? Less friction, more memberships, and a stronger brand.
Chiropractors / Massage
Your work is all about alignment—so is ours. We build polished, professional wellness websites that highlight your specialties and help turn visitors into loyal patients.
Yoga / Pilates Instructors
You lead with presence and flow. Your website should too. We create minimalist, mindful designs that showcase your method, support your studio, and keep your schedule filled.
You’re going to love your new chiropractor or massage therapy website
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Your chiropractor or massage therapy business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every bodywork specialist site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your massage therapy or bodywork services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
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Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for a chiropractor or massage therapist who wants a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to bodywork specialists.
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Most of our therapy websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Chiropractor or Therapist Website FAQs
How to get started as a chiropractor or massage therapist
Standing out in today’s wellness market takes more than word-of-mouth. Whether you’re a chiropractor launching your first practice, a massage therapist looking to grow, or a mobility coach or stretch therapist expanding your reach, you need more than a referral network.
We help you lay the right foundation—starting with a custom website that reflects your expertise, speaks to your ideal clients, and makes it easy to take the next step.
What Makes a Great Website for Chiropractors & Bodywork Professionals?
A high-performing wellness website isn’t just about good design—it’s about making potential clients feel confident, seen, and ready to take the next step. Whether you’re a chiropractor, massage therapist, stretch studio owner, or holistic bodywork specialist, your site should answer the three core questions fast: What do you offer? Who is it for? And how do they book?
At Knapsack, we use the StoryBrand framework to help you communicate clearly and effectively. That means messaging that highlights your expertise, design that builds trust, and structure that guides visitors to take action, like scheduling a session or learning more about your services.
When your website does the heavy lifting, people don’t just browse. They book.
Why Squarespace Works for Bodywork Professionals
Whether you run a chiropractic clinic, massage therapy practice, or stretching studio, you need a website that’s easy to manage, looks great on mobile, and helps people book fast. Squarespace delivers all of that—without the tech headaches.
Its visual editor lets you update services, pricing, and availability on the fly. And because it’s designed for service-based businesses, it’s built to be lean, fast, and flexible. We tailor every site with clean, responsive layouts, seamless scheduling integrations (like Calendly or Acuity), and SEO-ready content blocks that make it easy to grow your visibility over time.
We build exclusively in Squarespace 7.1 using Fluid Engine—leveraging custom code when needed, but never at the expense of simplicity. So you get a sleek, high-converting site that works as hard as you do.
How SEO Helps Chiropractors & Bodywork Professionals Get More Clients
SEO for chiropractors, massage therapists, and wellness practitioners isn’t just about showing up—it’s about showing up for the right searches, at the right moment. When someone in your area Googles “chiropractor for back pain” or “sports massage near me,” your site should be front and center.
Strong SEO means your business gets found by the people already looking for relief. It builds trust before a word is spoken—because when your site loads fast, ranks well, and clearly communicates what you do, you’re already ahead of the competition.
Even better? Good SEO keeps working after hours. With the right keywords, blog posts, and optimized service pages, your site keeps generating leads while you focus on client care.
We guide every client through a custom strategy—from on-page SEO and technical setup to long-tail keyword research that targets your niche. The goal: attract the clients you actually want, and help them take the next step.
What Do the Best Bodywork & Chiropractic Websites Have in Common?
Great websites don’t just look good—they convert. Whether you're a chiropractor, massage therapist, myofascial release specialist, or bodywork expert, your site should do more than list services. It should immediately show people they’ve found someone they can trust.
The highest-performing wellness sites communicate three things fast: who you are, who you help, and what they should do next. They blend clarity with warmth, professionalism with personality. They showcase your expertise without overwhelming your visitor. And they’re built to guide someone from “just browsing” to booking.
Strong sites are also easy to manage, SEO-optimized, and ready to grow with your practice. From clean design and compelling testimonials to clear calls to action, every element should support your business goals—and make it easier for ideal clients to take the next step.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.