Squarespace Websites and SEO for Health & Wellness
Get Your Health or Sports Club Website
We design modern, high-performing websites for health clubs and fitness centers that attract new members, simplify signups, and elevate your brand.
✓ Look professional
✓ build trust
✓ Win more business
You’re a high-performance health or sports club, and you need a website that helps you look the part.
If you’re like most health and fitness brands we work with, you’re dealing with at least one of these:
You’re not proud to send prospects to your website
It doesn’t reflect the energy, quality, or professionalism of your facility
You DIY’d it—or hired a friend—and it’s not bringing in new members
Knapsack is the simple way for health or sports clubs to get the best website possible
Professional Design
Your space is dynamic—your site should be too. We custom-build every website to match your brand’s energy, audience, and offerings—so it feels premium, not pieced together.
Fast Turnaround
Once we’re prepped, most fitness or sports club sites launch in just one day. You’ll watch it come to life live on video, with zero downtime and zero guesswork.
Clear Communication
No ghosting. No crossed wires. Just a clear plan, a clear process, and a team that keeps you in the loop—every step of the way.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, people don’t just browse—they join. We use StoryBrand principles to write gym and fitness copy that connects with your audience and makes them take action. The result? A website that turns visitors into new signups.
Book More Calls
Your website shouldn’t just look good—it should drive decisions. We design health club websites that make it easy to schedule a trial, book a tour, or claim an offer. The outcome? More leads, more bookings, more memberships.
Get Found Online
If your ideal members can’t find you, they can’t join. We use local SEO, smart page structure, and performance-optimized design to help your health club or fitness center rank higher, show up on Google Maps, and drive qualified traffic.
Build Instant Trust
Your website should reflect the professionalism of your facility. We design sites that look clean, feel legit, and make new members feel confident about showing up—whether they’re walking in for the first time or booking a personal training session.
The proof is in the portfolio
We build websites for all kinds of health & wellness professionals
Therapists & Counselors
You help people process, grow, and heal. Your site should build trust fast. We design therapist websites that position you as a credible guide, so clients feel safe taking the first step.
Nutritionists / Dietitians
You turn food science into real-world change. We’ll craft a site that reflects your authority and makes your services easy to understand and even easier to book.
Fitness Trainers
Whether you run a gym or work 1:1, your site should mirror your energy and expertise. We create bold, modern websites that position you as the go-to fitness pro—and make it easy to book sessions.
Health and Sports Clubs
From class schedules to member perks, we design streamlined websites that show off your offerings. The result? Less friction, more memberships, and a stronger brand.
Chiropractors / Massage
Your work is all about alignment—so is ours. We build polished, professional wellness websites that highlight your specialties and help turn visitors into loyal patients.
Yoga / Pilates Instructors
You lead with presence and flow. Your website should too. We create minimalist, mindful designs that showcase your method, support your studio, and keep your schedule filled.
You’re going to love your new health and sports club website
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Your health or sports club business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every health and sports site we build is responsive and optimized for mobile engagement focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your health or sports club.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
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Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
We’ve seen great success adding a service shop so people can order personal training sessions directly through your website, with an ability to schedule the sessions as well.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for sports clubs or health clubs that want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to health clubs or sports clubs.
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Most of our sports club websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Health or Sports Club Website FAQs
How to get started as a health & wellness professional
Standing out in a crowded fitness market takes more than great programming or referrals.
If you want to grow, you need a website that works as hard as you do.
Whether you’re launching your first site or rebranding a multi-location club, we’ll help you build a digital presence that fuels membership growth, class signups, and long-term brand loyalty.
Here’s how to get started.
What Makes a Great Health or Fitness Club Website?
A strong fitness website isn’t just about looking sleek—it’s about getting results.
It needs to build trust, deliver clarity, and drive action.
At Knapsack, we use the StoryBrand framework to shape content that speaks directly to your audience’s goals and motivates them to take the next step—whether that’s signing up for a free class, booking a tour, or joining your membership program.
The best gym and sports club websites answer:
What do you offer? Who is it for? What should they do next?
This kind of messaging cuts through the noise, builds credibility fast, and makes visitors feel like they’ve found the right place.
Why Squarespace Is Ideal for Health Clubs and Fitness Businesses
Squarespace gives health and fitness brands a clean, modern, and reliable website platform—without the complexity. Whether you're managing class signups, trainer bios, or gym memberships, Squarespace makes it easy to stay current and in control.
You don’t need a developer. Just a platform that performs—and a team that knows how to make it work.
Every build includes:
Mobile-responsive design that looks great on phones, tablets, and desktops
Lightning-fast page loads that improve UX and SEO
Seamless scheduling tools (like Acuity or Calendly) for class or consult bookings
Blog and content features that help grow local search visibility
We build exclusively on Squarespace 7.1—leveraging custom code only where needed—so your site runs lean, fast, and on-brand.
How Does SEO Help Health Clubs and Fitness Businesses Get More Members?
Search engine optimization (SEO) isn’t just about rankings—it’s about visibility, credibility, and getting found when future members are actively searching for what you offer.
Here’s how SEO helps gyms and fitness brands grow:
You show up when people are ready to take action.
When someone searches “boxing gym near me” or “youth performance training in [city],” the right keywords and SEO setup ensure your site is seen first, not your competitor’s.
You build trust before the first visit.
Potential members often compare facilities. If your site ranks well, looks polished, and communicates your programs, you’re already ahead.
You generate leads 24/7.
SEO-optimized class pages, blog posts, and landing pages keep working long after launch, bringing in traffic, trial signups, and membership interest on autopilot.
We handle everything: local SEO, on-page optimization, technical performance, and content strategy. The result? A site that attracts the right people, at the right time, for the right offer.
What Do the Best Health & Fitness Websites Have in Common?
Great gym and fitness websites don’t just look sharp—they drive results.
They instantly communicate who you are, what you offer, and why someone should join your club or book that first session.
The best fitness websites feel welcoming and professional. They position your brand with confidence, make key information easy to find, and guide visitors toward clear next steps—like booking a trial, scheduling a tour, or signing up for a class.
Every element matters: from the homepage layout to your testimonials to the way your CTAs are worded. It’s all about reducing friction and helping people say “yes.”
But performance isn’t just about launch day.
Strong fitness websites are built to evolve. They’re easy to update, optimized for SEO, and structured to support new content as your business grows.
That way, your site isn’t just a brochure. It’s your hardest-working sales tool.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.