Squarespace Websites and SEO for Health & Wellness
Get Your Personal Trainer or Fitness Coach Website
Your fitness website should work as hard as you do, motivating action, building trust, and turning leads into loyal clients.
✓ Look professional
✓ build trust
✓ Win more business
You’re a fitness professional, and your website should look as strong as your results.
But if you’re like most trainers and coaches we meet, you’re running into at least one of these issues:
You’re embarrassed to share your website with new clients.
Your site doesn’t reflect your method, results, or niche.
You hacked it together between sessions, and it shows.
Knapsack is the simple way for fitness professionals like you to get the best website possible
Professional Design
Every site we build is tailored to your coaching style—whether you're focused on mobility, strength, aesthetics, or performance.
Fast Turnaround
You’ve got clients to train and programs to run. We streamline everything so your site goes from concept to launch in as little as one day.
Clear Communication
You coach for clarity and progress—we do the same. You'll always know what's happening, what's next, and what we're waiting on.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, people don’t just scrollthey book. We use StoryBrand principles to turn your services into a client magnet. The result? A website that speaks directly to your audience, whether you’re training beginners or high-level athletes.
Book More Calls
Your website shouldn’t just look good; it should drive action. We design sites that make it easy for prospective clients to say, “Let’s do this.” That means more inquiries, more consults, and more chances to grow your fitness business
Get Found Online
You can’t fill your calendar if people can’t find you. We combine smart SEO and site architecture to help your personal training or fitness site show up when people search for things like “certified trainer near me” or “online performance coach.”
Build Instant Trust
First impressions matter—especially when clients are trusting you with their body, health, and goals. We design fitness websites that look as legit and dialed-in as your training method. When visitors land, they’ll feel your credibility and know they’re in capable hands.
The proof is in the portfolio
We build websites for all kinds of health & wellness professionals
Therapists & Counselors
You help people process, grow, and heal. Your site should build trust fast. We design therapist websites that position you as a credible guide, so clients feel safe taking the first step.
Nutritionists / Dietitians
You turn food science into real-world change. We’ll craft a site that reflects your authority and makes your services easy to understand and even easier to book.
Fitness Trainers
Whether you run a gym or work 1:1, your site should mirror your energy and expertise. We create bold, modern websites that position you as the go-to fitness pro—and make it easy to book sessions.
Health and Sports Clubs
From class schedules to member perks, we design streamlined websites that show off your offerings. The result? Less friction, more memberships, and a stronger brand.
Chiropractors / Massage
Your work is all about alignment—so is ours. We build polished, professional wellness websites that highlight your specialties and help turn visitors into loyal patients.
Yoga / Pilates Instructors
You lead with presence and flow. Your website should too. We create minimalist, mindful designs that showcase your method, support your studio, and keep your schedule filled.
You’re going to love your new fitness professional website
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Your fitness business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every training site we build is responsive and optimized for mobile engagement, focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your fitness training services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
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Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for fitness trainers who want a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices, and if you want to get more visibility, we also offer ongoing SEO packages tailored to fitness trainers.
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Most of our fitness training websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Fitness Trainer Website FAQs
How to get started as a fitness professional
Standing out as a personal trainer or fitness coach takes more than word-of-mouth. Whether you’re training elite athletes, guiding weekend warriors, or helping clients hit weight-loss goals, your brand needs to show up strong online. That means a high-converting website, smart SEO strategy, dialed-in content, and clear service positioning.
What Makes a Great Website for Fitness Professionals?
The best fitness websites don’t just look sharp—they move people to take action. A high-converting site needs to reflect your energy, credibility, and clarity. At Knapsack, we use the StoryBrand framework to help you tell your story in a way that connects with your ideal clients and leads them to that “let’s go” moment.
Whether you’re a personal trainer, performance coach, gym owner, or run a hybrid training program, your site should answer three key questions:
What do you do? Who do you serve? What’s the next step?
When those answers are front and center, visitors feel confident, and you start turning traffic into training clients.
Why Squarespace Is Ideal for Fitness Professionals
Whether you're a personal trainer, online coach, or performance expert, your website needs to be as strong and flexible as your business. Squarespace is the perfect fit—clean, powerful, and built for service pros who want full control without tech headaches.
With Squarespace, you can quickly update your site without hiring a developer. That means you can stay agile, tweak offers on the fly, and keep up with your clients' evolving goals.
Every fitness site we build includes:
Mobile-optimized, modern design that looks great on any device
Blazing-fast performance to keep your visitors engaged
Seamless booking tools (like Calendly or Acuity) to schedule sessions
Smart blogging tools and SEO features to boost visibility
And because we build exclusively on Squarespace, you'll get a sleek, high-performing site, without the bloat of bloated platforms or clunky templates.
How SEO Helps Fitness Trainers Get More Clients
SEO for fitness coaches isn’t just about ranking—it’s about showing up when potential clients are ready to commit. Whether you’re a personal trainer, strength coach, or performance expert, your website needs to be visible, credible, and built to convert.
Here’s how SEO grows your fitness business:
You Get Found When People Are Searching
When someone Googles “personal trainer near me” or “online fitness coaching,” strong local SEO and targeted keywords help your site rise to the top, right when it matters most.
You Build Trust Before the First Consultation
Clients compare options before reaching out. A fast, well-structured website with clear messaging and strong SEO builds authority and makes you the obvious choice.
You Keep Generating Leads While You Train
SEO-optimized blog posts, service pages, and local listings continue to work long after they're published, bringing in new clients while you’re focused on your current ones.
We build every fitness site with a solid SEO foundation—from technical setup and mobile performance to keyword strategy and content structure—so you get found by the right people at the right time.
What Do the Best Fitness Trainer Websites Have in Common?
A high-performing fitness website does more than look good—it works hard for you. The best personal trainer websites combine clarity, credibility, and conversion strategy. They instantly communicate who you are, who you train, and what makes your approach effective.
Your site should feel like a virtual extension of your gym floor: inviting, professional, and personal. From bold visuals and goal-driven messaging to testimonials and calls-to-action, everything should guide visitors toward booking that first session or signing up for a plan.
And the best part? Strong websites grow with your business. Built on Squarespace, they’re easy to manage, optimized for search engines, and designed to support ongoing updates, like new programs, blog content, or seasonal offers.
Because at the end of the day, your website shouldn’t just be a brochure—it should be your top-performing client acquisition tool.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.