Squarespace Websites and SEO for Health & Wellness
Get Your Therapist or Counselor Website
We design therapist and counselor websites that balance warmth with professionalism, communicate your care, and help potential clients feel safe taking the next step.
✓ Look professional
✓ build trust
✓ Win more business
You’re a Therapist or Counselor—Your Website Should Reflect That
But if you’re like most consultants we work with, you’re facing at least one of these problems:
You’re hesitant to share your website, it feels outdated or DIY
It doesn’t reflect your expertise, approach, or the trust you build in session
It’s not attracting inquiries—or converting visitors into new clients
Knapsack is the simple way for a therapist or counselor like you to get the best website possible
Professional Design
Every site we build is custom-designed to reflect your practice’s tone, style, and therapeutic approach, so you attract the right clients
Fast Turnaround
Once we prep, we can launch your therapist website in as little as a single day. You’ll watch it come together live, and walk away with a polished, conversion-ready site.
Clear Communication
Tired of being ghosted by designers? Not here. You’ll always know what’s next, when we need you, and who’s doing what—so nothing gets lost in translation.
Our Beautiful Squarespace Websites are Built to Grow Your Business
Get More Clients
When your message is clear, potential clients feel seen—and take action. We use StoryBrand principles to write therapist website copy that builds trust, clarifies your value, and helps visitors take the next step with confidence.
Book More Calls
Your website should do more than look professional—it should gently guide visitors to book that first call. We design counselor websites that make it easy for ideal clients to say “yes.” More clarity. More sessions. More lives changed.
Get Found Online
If the right clients can’t find you, they can’t work with you. We use local SEO for therapists and smart site structure to help your website rank in search, show up on Google Maps, and drive qualified traffic from people already looking for support.
Build Instant Trust
Therapy is personal—your website should be too. We design therapist sites that feel grounded, warm, and polished—so when someone lands on your homepage, they feel safe, seen, and ready to reach out.
The proof is in the portfolio
We build websites for all kinds of health & wellness professionals
Therapists & Counselors
You help people process, grow, and heal. Your site should build trust fast. We design therapist websites that position you as a credible guide, so clients feel safe taking the first step.
Nutritionists / Dietitians
You turn food science into real-world change. We’ll craft a site that reflects your authority and makes your services easy to understand and even easier to book.
Fitness Trainers
Whether you run a gym or work 1:1, your site should mirror your energy and expertise. We create bold, modern websites that position you as the go-to fitness pro—and make it easy to book sessions.
Health and Sports Clubs
From class schedules to member perks, we design streamlined websites that show off your offerings. The result? Less friction, more memberships, and a stronger brand.
Chiropractors / Massage
Your work is all about alignment—so is ours. We build polished, professional wellness websites that highlight your specialties and help turn visitors into loyal patients.
Yoga / Pilates Instructors
You lead with presence and flow. Your website should too. We create minimalist, mindful designs that showcase your method, support your studio, and keep your schedule filled.
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Your therapy or counseling business is one of a kind—your website should be too. We design modern, high-converting Squarespace websites that reflect your expertise and resonate with your ideal clients.
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You shouldn’t need a developer every time you update your services. With Squarespace, you’ll have full control over your content—no coding, no stress.
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Whether clients find you from their phone or laptop, your site will look sharp and load fast. Every therapist or counselor site we build is responsive and optimized for mobile engagement focused on high conversion and ranking.
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Not sure where to start? We walk you through every part of your new site and include short training videos so you can confidently manage and update content moving forward.
You’re going to love your new therapist or counselor website
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We build beautiful sites AND we build ones that rank. From technical setup to keyword integration, we can optimize every page for search engines, helping more clients find your therapist or counselor services.
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We use the proven StoryBrand framework to turn your messaging into a client-magnet. Visitors understand what you do, how you help, and what to do next.
Plus the power and features of Squarespace
✓ Automatic online scheduling
✓ Email marketing features
✓ Podcast hosting
✓ Integrated payments
✓ Blogging platform
✓ Membership portal
✓ 3rd party integration
✓ E-commerce capabilities
✓ Code free self-management
Our step-by-step process makes it easy to get a beautiful website quickly.
Give us your content
Send us your logo, photos, and key details about your consulting services, clients, and expertise. We’ll guide you every step of the way so it’s fast and painless.
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Watch as we build
Your designer will bring your vision to life in real time—sharing updates and hopping on quick video calls to make sure everything feels just right.
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Launch your website!
We’ll take care of all the final tech details and get your site live. You’ll walk away with a polished, professional consulting website you can manage yourself.
3
Our clients love us almost as much as we love them.
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At a minimum, include a Homepage (clear value + CTA), About page (build trust), Services page (what you offer), and a Contact page (form + booking). Add Case Studies for credibility and a Blog if you're doing SEO or want to share insights.
Also having a secure link or patient portal login is highly recommended. We can help discuss different integration methods.
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We specialize in building custom-designed websites on Squarespace 7.1. It’s secure, easy to manage, mobile-friendly, and perfect for a therapist or counselor who wants a professional presence without the hassle of ongoing maintenance.
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Every website we build includes essential SEO best practices — and if you want to get more visibility, we also offer ongoing SEO packages tailored to therapists or counselors.
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Most of our therapist or counselor websites are designed and built in just one day using our Design Day process. It depends on how prepared your content is and which package you choose.
Therapist or Counselor Website FAQs
How to get started as a therapist or counselor
Getting consistent clients isn’t just about referrals anymore. To stand out as a therapist, you need a website that builds trust, shows up in search, and reflects your expertise with clarity and care.
That means combining therapist website design, local SEO, and conversion-focused content—all with a plan that supports your practice goals.
Here’s what it takes to get started the smart way.
What Makes a Great Therapist Website?
It’s not just about looking polished—it’s about building trust.
A high-performing therapist website should accomplish three things:
Build credibility with calm, professional, and empathetic design
Deliver clear, accessible information about who you help and how
Guide visitors toward the next step, booking a session, or reaching out
At Knapsack, we use the StoryBrand framework to structure content around what matters most to your ideal client: their problems, your role as a guide, and the path forward.
When someone lands on your site, they should instantly know:
What you do. Who it’s for. What they should do next.
This kind of clarity creates connection and turns website visits into real inquiries.
Whether you specialize in trauma, anxiety, couples therapy, or general practice, a strong therapist website helps you show up with authority, get found online, and grow your impact.
Why Squarespace Is Ideal for Therapist Websites
Squarespace gives therapists and counselors a powerful, professional website platform—without the overwhelm. It’s clean, intuitive, and designed for solo practitioners or small teams who need agility without relying on a developer.
You stay in control. We handle the heavy lifting.
Every therapist site we build on Squarespace 7.1 includes:
Mobile-responsive design that looks great on any device
Fast load times to support SEO and user experience
Built-in scheduling tools like Acuity or Calendly
Blog and content capabilities to boost search rankings
We build exclusively in Squarespace—and use custom code when needed—so you get both beauty and performance, minus the bloat.
How Does SEO Help Therapists Get More Clients?
Search engine optimization (SEO) isn’t just about more traffic—it’s about attracting the right people. For therapists, SEO helps your practice show up when someone is actively looking for the kind of support you provide.
Here’s how SEO helps mental health professionals grow:
You show up when someone is ready for help.
When someone searches “anxiety therapist near me” or “trauma counseling for teens,” strong SEO makes sure your site appears in the results—and on Google Maps.
You build trust before the first conversation.
Clients compare options. If your site ranks well, loads quickly, and communicates your value clearly, you earn credibility before you even speak.
Your content keeps working—long after it's live.
SEO-optimized blogs, service pages, and location content bring in steady traffic over time. That means more leads, more inquiries, and more booked sessions—without extra effort.
The result? You get found by the people already searching for your help—at exactly the right time.
What Do the Best Therapist Websites Have in Common?
Great therapy websites don’t just look good, they make people feel safe, understood, and ready to reach out.
The best therapist websites communicate clearly:
Who you help, how you help, and why you’re the right choice.
They feel grounded and accessible, not cold or corporate. And they guide visitors toward meaningful next steps, like scheduling a consult or starting the intake process.
Every detail matters:
From your site’s layout and copy to your testimonials and call-to-action buttons—it’s all designed to build trust and reduce hesitation.
But great websites go beyond first impressions.
They’re easy to update, optimized for search, and structured to support new content as your practice grows. Your website shouldn’t just be a digital business card. It should be a strategic tool that brings the right clients to you—day after day.
We Work With Clients Nationwide
We proudly serve clients nationwide, with particularly strong roots in the following cities. Whether you're based in one of these areas or working remotely, we're here to support your growth.